Monday, May 7,2012 : THE GROWING IMPATIENCE OF INTERNET GAMBLERS
Slow loading could cost operators dearly
One of this week's more interesting news bytes came from the Econsultancy site, which picked up on research findings from Qubit on loading speeds for websites. Although the research addressed the wider front of retailer websites, the reaction of responders is nevertheless worth noting by online gambling site operators.
Apparently internet users are growing more impatient with slow-loading sites, and this carries with it the potential for lost business as the prospective, and perhaps busy, client zooms off elsewhere.
Qubit found that in 2006 internet visitors were prepared to wait for four seconds for a page to load before becoming antsy; by 2009 that had halved, a fact corroborated by Google, which categorises a page as ‘slow' if it takes more than 1.5 seconds to load, negatively impacting its ranking.
In its latest survey, Qubit quizzed 60,000 users on their way out of 80 websites, and found that 8 percent had dropped a firm decision to buy because the site was too languid in loading.
With the growing industry trend toward mobile betting and apps, Qubit's findings in this sector will be of particular interest – 74 percent of respondents said they would abandon a mobile site if they had to wait for more than 5 seconds.