Tuesday June 18,2013 : DOUBLEDOWN TIE UP WITH PLAYPHONE
Social Casino for mobile carrier game content provider
International Game Technology's (IGT) DoubleDown Casino will become available to mobile social gaming outfit PlayPhone Inc. customers in a deal announced this week.
PlayPhone, who counts Verizon and Claro amongst its partners, powers game stores for global mobile carriers providing gaming across multiple platforms. It offers direct carrier billing which give players the ability to purchase premium games or make in-game purchases without the use of their credit card but rather as a purchase on their phone bill.
"Success in today's mobile gaming environment is about pairing explosive content with an irresistible community of other players," said John Clelland, vice president of global marketing for IGT Interactive. "IGT therefore looks for the widest possible distribution and the easiest-to-use technology to attract and retain customers. PlayPhone's carrier relationships, world-class social features and direct carrier payments will entice millions of new subscribers to experience the best Vegas casino environment outside the Strip."
Anders Evju, chief marketing officer of PlayPhone added: "PlayPhone is excited to partner with DoubleDown Casino to bring their immensely popular social casino games to our worldwide mobile gaming network. The deal also helps us fulfill our commitment to carriers and other developers – by bringing back revenue carriers have lost to app stores and by multiplying and enriching the number of unique opportunities for the system to cross-promote individual gambling games."