Can South Africa become a key gambling market?

One of the main issues today in the gambling industry is achieving the growth. While the amount of players, roughly, stay the same or increases at a moderate speed, the number of the online gambling operators is increasing rapidly. The competition gets as severe as never before, yet for most of the online casinos getting smaller profits is not an option. This is why such companies start looking to expand in the new countries, regions, or sometimes, even continents.

One of the most underrated countries in terms of online gambling can certainly be South Africa. According to the recent interpretation of the PwC’s gaming industry outlook in South Africa by, it does seem that this country may be a perfect choice for the European casino operators. It goes without saying that servicing and supporting the clients requires quite some efforts, yet South Africa is just another English-speaking market, hence, operating there for any UK-based casino should not result in much of an overheads. On top of that, not every country is gambling-inclined. In some territories, an operator has to actually create a market before it can start serving the clients and seeing the profits. This is certainly not the case with South Africa. The country has a very well developed sense of offline gambling.

Coming back to the online gambling in South Africa, the country seems to be on a roll. Last year, the gross gambling revenue from every single type of a gambling activity increased by 11%. And, until the end of the decade a total increase of 50% is expected.

Apart from that, the country’s regulatory system still cannot be considered as a mature one. This means that there are quite many casinos operating in the grey or even black areas in the country. While this means that the market is actually larger than we assume, once the regulators start to crack down the illegal gambling websites, the legitimate sites will see a higher demand for their services.


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