Friday September 7, 2012 : BETSSON UNVEILS RESPONSIBLE GAMBLING TOOL
 
Spelinstitutet collaboration in developing online self help tool
 
Betsson AB will participate in a unique pilot study in collaboration with Spelinstitutet.
 
The scope of the pilot study is to evaluate and possibly further develop and enhance an online based 10-week self-help program for customers with gambling problems.
 
”Betsson intends to further strengthen and intensify its efforts within responsible gaming. Our support to research and continuous development of responsible gaming tools is therefore an important part of our business plan.
 
“We are primarily interested in contributing to the development of preventive tools that would prevent or limit the harmful effects of gambling. This is why we see an excellent fit between the online self-help tool developed by Spelinstitutet and Betsson’s plan for responsible gaming development”, said Magnus Silfverberg, chief executive officer of Betsson.
 
The pilot programme is expected to start in September and will initially be offered on one of the Betsson AB subsidiaries’ brand, Betsafe.com in Sweden, Denmark, Norway and Finland.
 
Customers who opt to participate will receive a detailed assessment of their gambling behaviour based on the information they have provided.
 
Betsson said the self–help tool will be evaluated by internationally renowned gambling researchers in the beginning of next year and following the outcome of the evaluation, Betsson intends to offer the tool across all brands and markets of its subsidiaries.