Tuesday July 8,2014 : SPORTECH WINS U.K. TOTE CONTRACT
UK company selected by Betfred to provide the latest sports betting technology.
The racing and digital division of UK-listed sports betting group Sportech plc has announced that it has been chosen by Betfred to provide a comprehensive suite of new betting technology products to its Totepool business (previously known as The UK Tote).
The ten year contract is expected to be worth over GBP 9 million in total revenues. Totepool holds the exclusive licence to operate all Tote betting on British horseracing.
Under the agreement, Sportech will replace Betfred's entire existing tote systems with its state-of-the-art Quantum System.
It will also provide a new digital framework for betting on mobile devices, online and at self-service terminals through its proprietary betting technology, Digital Link. Ongoing maintenance and support will be provided for the duration of the agreement.
The integration of the Quantum System and other Sportech betting products will allow Betfred to simplify its betting systems by consolidating operations under one provider, whilst also making Totepool products available for distribution to worldwide tote markets.
The new betting technologies will significantly enhance the customer's betting experience, whether they are at a racecourse or betting shop, online or mobile, in the UK or international, a spokesman said Tuesday.
Sportech has invested heavily to improve the quality of its technology over the last two years, and this agreement with Betfred follows a number of significant new contract wins which include Penn National Gaming, the largest racecourse and casino group in the US, and Danske Spil, the Danish state controlled gambling operator.
Philip Siers, managing director of Totepool said :
"The new Quantum System, coupled with the Digital Link and G4 modules will anchor our tote offering going forward, and with the additional flexibility and market reach it gives us, we expect significant growth in our pools products. I am confident that this strategic partnership will be good for both our businesses, and I look forward to next year when the initial system will be delivered.
"This is a major investment for Totepool, and it demonstrates our further commitment to horse racing, and a desire to see our pools betting operation, lead the way in technological innovation and racecourse service."