Wednesday July 27,2011 :  Sportsbook software and platform supply deal
 
Irish bookmaker Paddy Power's Australian-focused online betting website Sportsbet has relaunched its Sportsbet and IASbet sites utilising OpenBet sportsbook software.
 
OpenBet who has had a relationship with Paddy Power for the past decade was selected for “the quality of its sportsbook, the flexibility of the platform, and its ability to ensure compliance with the requirements of differing jurisdictions”.
 
Sportsbet will have access to all the standard platform benefits including the centralised OpenBet Account giving a single view of every customer and their betting activity across multiple channels including mobile enabling tailored promotions and effective marketing capabilities.
 
Other features include the latest versions of OpenBet’s Trading Interface and Telebet II browser-based application plus the integration of LiveOdds that allows customers to enjoy live betting via the call centre.
 
Jeremy Thompson-Hill, Chief Operating Officer OpenBet Ltd, comments; “We were very pleased to be given the task by Paddy Power to centralize and standardize Sportsbet’s sports-betting offering. Having worked with Paddy Power for ten years, we view this as a positive endorsement of the quality of our sportsbook platform.”
 
Cormac Barry, CEO Sportsbet, said; “Choosing OpenBet to update and migrate our Australian operations was the obvious option. With OpenBet’s unrivalled sportsbook and expertise together with that of Paddy Power, it has allowed us to supercharge the development of Sportsbet and provide a scalable platform that will continue to drive the business forward.”