Sunday July 10,2011 :  Confident predictions from
Entering the competitive UK sports betting market this week is a new company co-owned by Cheshire businessman Paul Antrobus, his son Steven and gambling experts Leon Hosking and Chris Calderwood.
Branded, the site is powered by the Isle of Man regulated JenningsBet and claims membership of the Association of British Bookmakers.
Pro snooker player Andrew Higginson is fronting the launch of the new enterprise, which took nine months to build and, according to the owners, has the potential to rival the biggest names in the industry.
In an early move into the football sponsorship field, the company is currently negotiating a deal with the Widnes Vikings in Cheshire.
ApolloBet is running online casino table games, video poker, slots, poker and instant-win offerings alongside its sports betting activities, provided under Jenningsbet's IOM licence on software from Microgaming, CTXM, Orbis Technology and Dynamite Idea.