StanJames wins Best Value Festival Bookmaker accolade

Gibraltar-based bookmaker retains Best Value Festival Bookmaker accolade.
Last year the independent odds comparison site Oddschecker, using betting data across all of the prestigious Cheltenham Festival horse races, showed that Gibraltar-based bookmaker Stan James offered the best overall prices across the four days of competition…and now the well-established bookmaker has done it again by becoming Best Raceday Value Bookmaker at the 2013 Cheltenham Festival.
Additionally, Oddschecker noted this week that Stan James delivered best value, even when taking betting exchanges into account, for its race, the Stan James Champion Hurdle. CEO, Denis Kelly said Thursday: “We are very pleased to have our on-going commitment to competitive odds highlighted by these results and we fully intend to apply the same pricing strategy to the Aintree Festival and beyond.
"As a ‘straight up’ bookmaker, we favour these uncomplicated betting concessions through truly better value odds, meaning that for the customer, they’re returning more in winnings with than other bookmakers. It is testament to Oddschecker’s work that this has been exemplified in this manner.”
Oddschecker’s managing director, Derren Maggs commented: “Across the data we’ve analysed, Stan James has consistently scored highly to provide the best value overall for those betting at the Cheltenham Festival. There is however a significant level of competition across horse racing and it pays for punters to compare bookmaker prices when hunting for value.”