Sunday July 28,2013 : STATION CASINOS ENTERS THE NEVADA MOBILE SPORTS BETTING SECTOR
Ultimate Poker parent group readies iOS and Android app for the September opening of the US football season
Nevada land gambling group Station Casinos is extending its internet and mobile interests,it owns the first Nevada-licensed online poker site Ultimate Poker, with a move into the intrastate mobile sports betting business in Nevada.
In doing so it will use its in-house developed Sports Connection Mobile app to compete with already established firms in the sector like Cantor Gaming and the American division of William Hill.
The move is well-timed, given the start of the US football season in September this year.
The app is integrated with Station's diverse and generous loyalty rewards program, which will be a feature of the marketing campaign. Punters will be invited to register for a mobile gambling account at Station land venues in Nevada.