Takara Gaming in deal with BetEast


European expansion.

Hong Kong-based interactive entertainment firm TGG Takara Gaming Group has clinched a deal with online betting operator BetEast for the integration of  customized sports betting, casino and e-sports content.

The agreement grows BetEast’s content portfolio while enabling TGG further expansion in internet gaming.

“TGG is proud to partner with BETEAST and supply them with our vast content library,” said Raymond Chan, chief executive officer & co-founder of TGG. “We’re fully confident in our ability to provide a top selection of games to such a prestigious partner, and work toward enhancing the gaming experience globally.”

BetEast’s UK-facing site operates on the TGP Europa platform along with Asian-facing operators TLCBET, Fun88 and 12Bet.

In a second deal, TGG extended its gaming network in Serbia with a strategic partnership agreement with Balkan Bet.

TGG will combine land-based and internet gaming products to provide a broad selection of content for Balkan Bet.

“Such strategic partnership allows TGG to bring in bold ideas to maximize the gaming excitement to the next level in Serbia, and opening up the Eastern European market for TGG in the future,” Chan said.