Tuesday October 07,2014 : TITANBET INVESTS IN FIRST UK HORSE RACING SPONSORSHIP
Brand visibility and expansion strategy in UK market
Playtech-powered sports book TitanBet.co.uk has entered into its first UK horse racing sponsorship with Jockey Club Racecourses all-weather racetrack, Kempton Park Racecourse.
Under the terms of the deal, TitanBet will sponsor three twilight all-weather race meetings during October and early November affording account holders free entry to each meeting along with other promotional offers.
The sponsorship will give TitanBet.co.uk brand visibility as it looks to grow its market share in the UK. “Investing in sponsorship helps our key objectives and it’s great to be able to give something back to the fabulous sport,” commented Russel Yershon, spokesman for TitanBet.co.uk.
Richard Jacques, Regional Head of Marketing – London, The Jockey Club, added: “We are thrilled that Titanbet.co.uk has agreed a deal with Jockey Club Racecourses at Kempton Park and we look forward to developing a longer term association as they expand in the UK.”