11/26/2012 : NEW DIGITAL MARKETING CHIEF FOR BODOG ASIA
Digital strategy key to Bodog's growth in Asia
Bodog Asia has announced the appointment of Torbjorn Wallin in the newly created role of Chief Digital Marketing Officer for the Bodog brand.
Previously employed by bwin.party digital entertainment, Wallin will relocate to Bodog's new headquarters in Manila to take up the position.
Bodog Asia managing director, Robert Gustafsson commenting on the appointment said: "Digital Marketing is especially important in Asia as there are very few opportunities for direct marketing in the region so the digital strategy is at the forefront of our plans for further growing the brand in Asia. Torbjorn’s experience speaks for itself and he has hit the ground running already which is exactly what we’d hoped for.”