Wednesday July 3,2013 : AFFILIATE MANAGEMENT FIRM MAKING ONLINE CASINO OPERATORS' LIVES EASIER
Traffic Optimisation helps operators manage and evaluate their marketing
Income Access, the Montreal-based affiliate management firm, is making online casino operators lives easier with a new software product branded Traffic Optimisation, touted as a sophisticated ad-serving technology for the management, evaluation and fine-tuning of every aspect of an operator's marketing channels.
The new product is fully compatible with the Income Access affiliate management software platform, and provides acquisition managers with an innovative tool for understanding the real value and ROI of their online ads.
From the initial click on an advertising banner to first deposit, a player’s complete journey can be tracked and transparently reported using the technology, claims Nicky Senyard, chief executive of Income Access. As a result, acquisition managers gain a holistic picture of the funnel process of a player towards conversion and end-ROI, which enables them to evaluate the relative profitability of each acquisition channel.
Eliminating the need for third-party ad servers, the software provides advanced tools for the creation and management of advertising campaigns and access to an extensive media library to organise creative materials, including videos.
Advertising campaigns can be perfected using the optimization features of the software, which allow acquisition managers to hone marketing channels to deliver the right message to the appropriate audience at the optimal time. Providing managers with the tools to target and retarget what is shown to players, Traffic Optimisation lets managers connect the display of banners and landing pages to numerous criteria, including geo-targeting, players’ browsing settings, time-of-day and ads’ effectiveness.
“We’re very excited by a technology innovation that will revolutionise the management and evaluation of online ads for operators,” said Senyard Wednesday.
“Traffic Optimisation enables our partners to hone their marketing campaigns and better allocate their resources by providing a complete business intelligence solution that reveals the true value of acquisition channels. In an industry as competitive as ours, this innovation will help maintain maximum transparency on marketing spend and ROI.”