11/28/2012 : TROPHY VEGAS LAUNCHES ON CASH BALL NETWORK
 
Real-money gambling sister site for popular social virtual currency offering
 
A partner to social gaming application Trophy Slots, but offering web-based real-money casino games, has been launched on the Cash Ball Network.
 
Cash Ball Ltd's new online casino Trophy Vegas will operate under an Isle of Man gaming licence offering gaming options from Next Gen Gaming, NYX and Microgaming.
 
Another example of the growing convergence between online and social gambling, Louise Cary, the marketing manager for Cash Ball said the firm will utilise its proprietary monetisation and marketing platform to bring the two revenue streams together.
 
"With Trophy Vegas, we're giving our customers the opportunity to try real money wagering, safe in the knowledge that they will receive the same exceptionally high levels of customer service that we provide within our social gaming application. We take player security extremely seriously and, as the line between social gaming and gambling brands blurs, we believe that proper regulation is more important than ever," added Lulu Jones, marketing manager for Trophy Slots.
 
Trophy Slots came out of Beta testing and launched on Facebook earlier this year.  The social application uses virtual currency with the player furthering their progression in the game with each wager