Monday November 2,2015 : TVG REBRANDS HRTV NETWORK

Leveraging combined infrastructure following acquisition.

Betfair subsidiary TVG rebranded its recently acquired HRTV horse racing television network to TVG2 last week.

TVG said it offers consumers and distributors an improved product following a rebrand that allows it to leverage its production infrastructure.

“We’ve made good progress in integrating the two television productions, and integrating the brands was the logical next step in the process to optimize television coverage for horseracing,” said Kip Levin, chief executive for TVG.  “Our goals have always been to provide a better fan experience, increase our appeal to distributors, and drive revenue to the industry.