Wednesday April 16,2014 : NUMBER OF ONLINE GAMBLING TWITTER FOLLOWERS SOARS
New MECN independent research shows that social media use is important for operators.
Usage of social networking continues to soar, prompting the independent research company MECN to carry out a survey of how online gambling marketers are adapting to this exciting new communication channel.
The study found that Twitter is experiencing massive increases in interest in the industry, indicating that marketing activity as well as player involvement is on the rise; in 2013 industry followers on Twitter soared 93 percent, the researchers found, with Paddy Power heading the charge with 252,000 followers, well ahead of Pokerstars and Ladbrokes, and the average number of followers across a selected basket of online gambling companies coming in at just over 49,000.
MECN likewise assessed the popularity of a selection of online gambling operators on Facebook by measuring the number of "likes" for each, and found that Paddy Power was again way out in front with 1.18 million "likes" with the average for the basket of operators at 212,574 "likes". William Hill and Pokerstars were the Irish betting group's closest rivals.
However, when it came to a study of the "most discussed" metric among those "most liked" on Facebook, online gambling operator bet365 led the field, with 8.3 percent compared with an average for the basket of operators of 2.3 percent, indicating the UK operator has achieved better levels of engagement with its audience on Facebook.