Wednesday April 30,2014 : UK GOVERNMENT PUSH RESPONSIBLE GAMBLING AD CAMPAIGN (Update)
Responsible gambling reforms cover land-based and remote sectors
In a series of reforms announced today (Wednesday) the UK Government's Department of Culture, Media and Sport is pushing for funding of a GBP 2 million responsible gambling campaign targeted at the younger demographic.
The campaign which will be funded by the gambling industry, is expected to launch later this year.
A "Think 25 Initiative" has also been proposed by Government which would probably see a requirement for ID from customers who look to be under 25.
The full text of the newly released "Gambling Protections and Controls" can be accessed at: