Monday November 4,2013 : UKASH IN INAUGURAL HORSE RACE SPONSORSHIP
Awareness building marketing exercise
Online cash payments provider, Ukash has become Cheltenham Racecourse's latest sponsor of the new GBP 20 000 Listed Ukash Mares Bumper that concludes the racecard of the second day of The Open, a major highlight of the British Racing Calendar.
Ukash will be supporting horseracing for the first time with the objective of reaching new, and engaging with existing, customers as it joins the ranks of betting and gaming brands such as Stan James, Ladbrokes and Stan James.
“As well as helping to support a traditional UK sport, we feel that horseracing offers us an excellent opportunity to build awareness of Ukash among race spectators where there is a real synergy between our product offering which allows consumers to place a bet online using cash, safely and securely,” said Miranda McLean, marketing director at Ukash.