Friday October 11,2013 : NEOGAMES IN CONTENT SUPPY DEAL WITH UKRAINE STATE LOTTERY
Online instant win and scratchcard supplier in seven-year agreement with Ukraine's state lottery operator MSL.
State lottery operator MSL Ukraine is to add instant games from Neogames to diversify its offering following the signing this week of a seven year mobile and online gaming supply contract between the two companies.
The games developer has been collaborating with MSL to ensure that the right mix of games for the Ukrainian audience is assembled, a spokesman said this week.
The contract additionally calls for Neogames involvement in the marketing of the lottery insofar as using its expertise and products in a promotional role is concerned.
Ilan Rosen, CEO of Neogames said: “The Ukraine has an advanced technology infrastructure, and we see our comprehensive mobile offering as playing a key role in the future of our relationship.”
Evgeniy Vlasenko, chief executive at MSL Ukraine, said that his company's fastest growing product vertical is scratch cards, and this motivated the selection of Neogames as a specialist provider that can also assist with advice based on industry experience.