Friday March 7 ,2014 : UNIBET TO SPONSOR MARTIAL ARTS OUTFIT
Agreement with Ultimate Fighting Championship to last for two years.
In a 2-year sponsorship deal covering Britain, Ireland, Scandinavia, Belgium, Netherlands, France and Australia, online gambling group Unibet has signed up with the Ultimate Fighting Championship MMA (mixed martial arts) organisation.
Unibet will immediately become the official betting partner of the UFC in terms of the deal, offering fight fans special promos
Nils Anden, chief marketing officer at Unibet said Friday: “As part of this exclusive partnership, we are currently working on a wide range of exciting new bet offers for UFC events; markets that will take the betting experience of fight night to a whole new level.”
UFC managing director Garry Cook said: “We are delighted to partner with one if the world’s fastest growing online betting companies. The UFC is hosting more events than ever internationally in 2014 allowing us to reach more potential fans across the globe.”
Zuffa LLC, a company owned by Frank and Lorenzo Ferttita, the siblings behind Ultimate Gaming owners Station Casinos is the American owner of the UFC, which has been used extensively in the promotion of the brothers' Ultimate Poker brand in the Nevada online poker market.