Tuesday October 15,2013 : ATLANTIC LOTTERY TO OFFER BETTING ON REALITY TV SHOW
Traditional sports betting expands to music show
The Atlantic Lottery Corp's Pro Line Futures betting service is offering music fans the opportunity to place bets on their favourite contenders from a popular U.S. singing competition, now in its fifth season.
Players have a variety of wagers to choose from including whether a male or female will win or which coach of the four groups they think will win. New categories will be added as the season progresses.
"We like to offer our PRO∙LINE players a little novelty," said James Reilly, senior brand manager of Sports lotteries with Atlantic Lottery. "It's meant to be a fun, non-sports option on our PRO∙LINE FUTURES game. It gives fans of the show more than just water-cooler bragging rights if they make the right picks – it gives them a chance to pick their favourites and have it pay off."
"While sports are the usual offering on PRO∙LINE FUTURES, we will add non-sports bets from time to time – like the movie awards or the U.S. voice reality competition – to keep things interesting for our players," added Reilly.
Bettors can play PRO∙LINE FUTURES through lottery retailers until the show's finale.