Rebrands To Uwin

Tuesday November 13, 2012 : SPORTSBOOK.COM REBRANDS
Reiterates its status as a non-US operation a.k.a a.k.a. has announced a rebrand of its Canadian website that will see it renamed
The company is making it known that its or has been catering to the Canadian and non-US betting markets while the original focused on the US market exclusively.
John Faley, Marketing Director at, said: "Even though it has been a great honor to share the name with the pioneer brand of online betting, the fact is this re-branding will allow us to push new boundaries, tailor our product offering, services and identity even further, ultimately benefiting our current and future customers." is operated by Winunited Ltd and is a sister-site to and