US non-gambling gamers will benefit from new payment solution
US users of Virgin Gaming's non-gambling gaming platform, where members can compete with one another for cash prizes, have a new financial option following the announcement that the company has partnered up with Mazooma for online bank transfer payments.
The agreement that will enable Virgin’s players to use funds directly from their bank accounts for cash-based tournament and head-to-head game play. Players in the U.S. can deposit money into their Virgin Gaming account to compete for cash prizes in top EA Sports titles such as Madden NFL 12, FIFA 12, and NHL 12, available on the Xbox 360 and PlayStation 3 gaming consoles.
Mazooma is a real-time payment option for ecommerce that allows users to fund a digital wallet or pay for digital goods using online bank accounts.
“Mazooma is an ideal payment option for our target customer demographic,” says Virgin Gaming’s CFO Harp Gahunia. “Not all of our gamers have access to credit cards, but they do have bank accounts.   Mazooma lets us reach this entirely new player base.”