Senegal Launches Virtual Horse Racing

Monday January 6,2014 :  VIRTUAL HORSE RACING IN SENEGAL
 
Senejeux-Senegal National Lottery and PMU tripartite alliance.
 
The Senegal National Lottery (LONASE), online gambling software developer Senejeux and the French gambling group PMU's Senegal retail betting operation have collaborated to povide punters in the former French colony with virtual horse racing services.
 
The venture has delivered a new fixed-odds, 3D virtual horseracing game to 35 PMU betting outlets, offering a high-frequency, RNG virtual horseracing system that presents races every five minutes and around the clock if required.
 
The system includes 43-inch plasma television screens, along with touch-screen electronic point-of-sale terminals equipped with printers and bar code scanners.
 
Punter reaction and take-up on the new product is said to be positive and encouraging.
 
Senejeux operational director Balla Gadiaga says: “We feel that virtual horseracing is the perfect complimentary game to go along with the existing live horse PMU activities, and now that we are live it is evident that additional revenues are being achieved, especially during those hours when live horse racing from France is not available.”
 
The national lottery in Senegal recently engaged Senejeux to provide and manage a wide range of virtual sports games including football through both mobile and online channels.