Netent To Launch virtual reality product at ICE2017


A host of firsts to be revealed at industry expo.

Software developer NetEnt is gearing up to introduce its latest advancements in the rapidly emerging virtual reality product market at ICE 2017, where it will showcase the progress it has made since revealing its proof-to-concept prototype a year ago.

New additions to its live casino offering will be introduced, with the company saying collaboration with players in developing its mobile live casino product have resulted in an incredible experience that pushes all boundaries.  The first new live mobile offering is a new Common Draw Black Jack game set for launch in March 2017.

NetEnt Live Rewards, the first deliverable from NetEnt Engage, will launch with the company’s live casino portfolio.  It features a suite of products, features and functionality designed and developed to maximize levels of loyalty and retention, boosting player engagement.

Live Rewards will launch with NetEnt’s slots portfolio further down the line.

“NetEnt has rightfully earned a reputation as one of the industry’s most influential innovators, and we look forward to underlining that position at ICE by showcasing the latest games and products that will drive gaming forward in 2017,” Per Eriksson, chief executive officer of NetEnt, said.  “We work hand-in-hand with operators to deliver value, sitting at the forefront of new technologies and market prospects.”

Keeping a tight lid on the titles, NetEnt will unveil two new branded games.

“Like all our games, NetEnt branded titles continue to gain popularity among players, which is driving considerable transactional growth for NetEnt and our partners. We certainly raised the bar with the NetEnt Rocks Tour and can’t wait to have twice the fun this year with a double announcement,” Eriksson concluded.