Tuesday November 13, 2012 : VIVO INTERACTIVE LAUNCHES LIVE SOCIAL CASINO PRODUCT
 
Available in B2C and B2B products
 
Live social casino game developer Vivo Interactive (VIVOi) has launched what it claims to be the world's first suite of live dealer social casino games
 
Four beta applications namely Live Blackjack Early Payout™, Live American Roulette, Live European Roulette, and Live Baccarat were released on Facebook this week according to the Company.
 
"By deploying one of the first ever live streaming applications on Facebook, Vivo Interactive will bring an unprecedented social experience to users by allowing them to play, chat and interact both with their friends and with our live dealers in a community setting," said Martin Reiner, Vivo Interactive's Co-Founder.
 
VIVOi is targeting two core business models, the first B2C model enables players to play-for-free on VIVOi's Facebook applications following registration.  Once activated, players are provided free virtual currency.  The focus on this model is to build a user base before monetisation through sales of virtual goods and services is introduced.
 
The firm's second model, a B2B service, allows existing social casinos to integrate VIVOi's live video feed and live game results into their own application or customers could select a White Label solution using VIVOi's technology and operations.
 
The VIVOi live social casino product was launched with "relatively basic social features" to ensure a first-to-market advantage but additional social features are due to be integrated into the app in the near future.