Brit bookie will access internet games via WagerWorks platform partner, Finsoft.
Wagerworks, the online gambling software developer in the IGT UK group, is to supply seasoned Brit land and online bookie Betfred with online game content as part of a recently inked agreement.
Betfred.com will access the games via WagerWorks platform partner, Finsoft, a company statement revealed this week. The deal will make available some of WagerWorks' most successful and popular brands, with the initial four titles to include Cleopatra, MONOPOLY with Pass "Go" Bonus, CLUEDO and Wheel of Fortune Hollywood Edition.
Oliver Lofthouse, director and gm at WagerWorks said, “I am delighted that Betfred have chosen to include WagerWorks titles as part of their online games development strategy. As a key operator with a long established reputation for value and customer satisfaction, this agreement allows them to leverage the best games in the market and further extends our relationship with Finsoft, part of the GTechG2 group of companies. I am confident that WagerWorks games will add incremental value to Betfred and continue to give their players best of breed game content.”
“Our overall aim at betfred.com is to continuously update our games portfolio in order to keep our players happy and playing for longer," said Nick Mounteer, operations director for Betfred Online. "The decision to integrate WagerWorks games was, in that respect, an easy one. WagerWorks are widely regarded as one of the top games suppliers in the market and it makes strategic sense to utilise their availability via the Finsoft platform.”