CORAL NAMED OFFICIAL EUROPEAN BETTING PARTNER FOR WEST BROMWICH ALBION
Three-year agreement includes branding opportunities at the teams home ground.
English Premier League football club West Bromwich Albion has named the Coral betting group as it official European betting partner in a three-year agreement that gives the gambling company branding opportunities at The Hawthorns stadium, along with pitch side and interview backdrop visibility.
Coral is to introduce online and mobile betting services for club fans, boosted by special promotional deals throughout the season, and including a Coral Player of the Month Award based on fan voting.
Albion head of partnerships George Harborne said in a statement:
“The reintroduction of our Player of the Month initiative is something we have been keen to do for some time. To secure Coral as this partner is a great fit as they look to create positive experiences for our fans, bringing fans closer to the Club."