Thursday March 12,2015 : WILL HILL TO SPEND GBP 5 MILLION ON AUSSIE MARKETING
First television ad. flighted this week.
Bookmaker William Hill plc's recently rebranded betting company acquisitions in Australia are to receive a GBP 5 million marketing boost this year as the operation Downunder continues to deliver good results.
Flighting this week for the first time is the group's Aussie television advertising campaign developed by Sydney agency Clemenger BBDO and titled "It's Your Call."
The sixty second advert is the first of a series of multi-channel campaigns planned by the group in an extensive marketing push Downunder.
The inaugural advert has a sports betting message based on the admirable Aussie trait of standing up for what you believe in….but with an amusing twist at the end.
View it here: https://www.youtube.com/watch?v=xrUPRVtvxSw.