100 million potential customers will watch tournament
William Hill Sportsbook and Racebook will continue its initial one-year sponsorship of the U.K. Snooker Championship for an additional two years.
This year's U.K. Championship will carry total prize money of GBP 625 000 and runs from the 1st to 9th December at the York Barbican.
World Snooker Chairman Barry Hearn said: "William Hill recognise that this sport is going places and they want to be involved, and we welcome them back with open arms to sponsor this outstanding tournament. They were clearly delighted with the amount of exposure they got for their brand from the event last year. The U.K. Championship is one of our biggest world ranking events and is watched by many millions of people worldwide."
"Snooker has a massive global reach and our sponsorship will enable us to reach over 100 million potential customers across the world," added Kristof Fahy, chief marketing officer at William Hill.