Thursday April 11, 2013 : WILLIAM HILL APPOINTS MR. PRESIDENT
Overhaul social media strategy
London-based digital agency Mr. President has been appointed by William Hill to oversee its social media strategy reports Campaign Live.
The agency has reportedly begun work with William Hill's advertising agency Fabula to create an online competition where viewers can win a free bet if they can spot the FA Cup hidden in each of the four FA Cup semi-finalist’s grounds.
Future work will include a complete overhaul of the gambling firm's social media presence.
Kristof Fahy, chief marketing officer at William Hill, said: "William Hill is already a huge online business, and this appointment is all about helping us to get better at reaching our customers in digital channels and building our brand with new audiences. Mr. President have exceptional experience in this space and are a welcome addition to the team."