Posted 1/11/11 : New adverts aimed at increasing  market share and attracting new customers
 
Bookmaker, William Hill Plc has appointed its GBP 8 million advertising account to Beattie McGuinness Bungay (BMB) and have provided a brief to the agency to showcase a series of innovations planned for the coming year.
 
Group brand and marketing director for William Hill, Kristof Fahy said he will be considering the future of the current marketing strategy that features football fans making promises to themselves and using the strap line "I will".
 
The new advertisements are scheduled to break in the first quarter of 2011 and will emphasize products such as William Hill's "Shake-a-bet" iPhone application.  The activity is primarily aimed at gaining market share from competitors but also attracting new customers.