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US-facing website rebrands and consolidates acquisitions

Friday July 27,2012 : BET SMART TO SUPPLY AND POWER WILLIAMHILL.US

US-facing website rebrands and consolidates acquisitions

UK bookmaker William Hill's newly-formed U.S. subsidiary has appointed Bet Smart Media Inc to provide a US-facing website that unifies and rebrands its three American companies: American Wagering Inc., Brandywine Bookmaking LLC and the Club Cal Neva Satellite Race and Sportsbook Division.

Following its Nevada licence approval the company planned to consolidate its U.S. acquisitions to form a financially viable business.

The new website features an intuitive Find-A-Book app that allows users to find a new William Hill location closest to them. Other features on the website enable users to find live scores and sign up online to access the William Hill mobile betting app.

“Bet Smart has been a first-class partner every step of the way, developing a clean, fresh design and excellent functionality that will help drive visitation to our race and sports books and streamline the mobile registration process ,” said Dan Shapiro, William Hill U.S. marketing director. “This site gives us – by far – the most dynamic web presence of any U.S. sports book operator.”

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