12/12/2012 : WMS IN ONLINE CONTENT DEAL WITH BRITISH COLUMBIA LOTTERY
Provincial government's online gambling site Playnow.com to carry additional games choice
WMS Gaming Inc., a wholly owned subsidiary of Illinois-based WMS Industries Inc., signed a multi-year deal Wednesday that will see its online gaming content carried on the British Columbia Lottery Corporation's Playnow.com internet gambling site.
The games will be accessible for play through WMS remote game server integration capability, obtained when subsidiary Williams Interactive purchased Jadestone Group in May 2012.
PlayNow.com has offered online gaming to players in British Columbia since 2004, and in 2010 became the first regulated Canadian jurisdiction to offer online casino games. In addition to an online casino PlayNow.com offers players access to Canada’s biggest lottery games LottoMax and Lotto 6/49 as well as multi-player bingo, player-to-player poker and a new Sports book platform that launched this past summer.
Orrin J. Edidin, president of WMS Industries and president and CEO of Williams Interactive, said, “The key to building player loyalty on the casino floor or online at home is to consistently offer great gaming entertainment experiences; and our content is an ideal solution to extend our customers’ gaming entertainment beyond the casino’s four walls.”
Rhonda Garvey, BCLC vice president, eGaming said, “BCLC has worked with WMS for more than 14 years. During this time, many WMS slot games have become player favourites in our land-based casinos. As another first in North America for PlayNow.com, we are delighted to now offer our online players the opportunity to play the virtual version of WMS’ popular slot games.”