GGR 40 percent up on Euro 2008 Championship football, and double that of World Cup 2006.
 
ADP News reports that the Vienna-listed online bookkeeping group Bwin has enjoyed a bumper period of World Cup betting compared with other major football championships.
 
The betting company reported that it had improved its sports betting gross gaming revenues by nearly 40 percent when compared with Euro 2008, with revenues rising to Euro 1.4 million daily – almost double the same period over the last World Cup in 2006.
 
The company booked a sports betting margin of around 9.1%, which was an improvement from 8.3% at the Euro 2008 and from 6.7% at the 2006 World Cup.
 
Bwin revealed that up to 260 000 punters a day took advantage of its betting services during the 2010 World Cup. A total of around 900,000 clients placed bets, 213,000 of them were new customers.
 
The company also reactivated 90,000 customers during the month-long competition.