2/19/10 – Ladbrokes' soon-to-depart chief executive Chris Bell estimates that football fans will wager around GBP 750 million on this year's World Cup football in South Africa – a 50 percent increase on bets placed on the last World Cup epic.
Speaking to the Financial Times this week, Bell said: “It’s statistically proven that each World Cup is bigger than the last. This one will be particularly good because it’s in the right time zone – South Africa is an hour ahead of the UK – so all the matches will be on TV.”
Despite his bullish predictions, Bell said that trading conditions in 2010 were generally likely to remain difficult following a tough year.
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