P.R. AND MARKETING FIRM INVESTS $1.2 MILL IN SOCIAL POKER DEVELOPER
World Poker Fund Holdings and 1-800-PublicRelations, Inc. sign partnership agreement.
In the United States, PR and content marketing firm, 1-800-PublicRelations, has signed a partnership agreement with World Poker Fund Holdings, Inc. in which media relations, financial communications expertise and marketing will be enhanced.
New York-based World Poker Fund Holdings, Inc. claims that 1-800-PublicRelations, Inc. ("1800pr") is the third most influential social impact media and communications firm (presumably in the US).
The deal involves 1800pr providing the professional expertise and know-how to deploy resources and launch a full content marketing and PR campaign targeting the social gaming and event arena. Additionally, 1800pr will invest in the social poker firm in return for an equity stake.
World Poker Fund Holdings frontman and former World Series of Poker main event champion, Jamie Gold, said in a press statement Monday:
"Directly connecting active social gamers with an abundance of live and celebrity driven experiential content is the next level in the online social gaming industry.
"1800pr's expertise in both increasing our audience reach and delivering highly targeted communications will greatly support our premier gaming brands and enhance visibility for our events. In short, the 1-800-PublicRelations partnership provides us the ability to drive market awareness much faster and further, reaching our target audiences with innovative and exciting celebrity gaming product at the right time."
Matt Bird, CEO and president of 1-800-PublicRelations said the opportunity to integrate with World Poker Fund's online and event assets is expected to propel both of companies' growth.
World Poker Fund Holdings, Inc. is currently in the final stages of launching its two core celebrity-driven social gaming brands for online poker and casino gaming.