Posted 12/22/10 By Lenny S :
WSOP brand to be marketed online and offline in Italy
Caesars Interactive Entertainment (formerly Harrah's Interactive Entertainment) will work with Microgame S.p.A., Italy's largest poker network operator, to market the WSOP brand in Italy with online and offline poker tournaments and promotions.
People’s Poker, a network of over 120 online poker sites, will be co-branded using both the WSOP and People’s Poker brands, and serve as the online hub for poker playing in the Italian market.
Using Microgame’s network both online and at retail, the WSOP brand will be used to attract new players to poker via these avenues.
In terms of the agreement, land based tournaments for Italian players will be created using the WSOP name and Microgame receives exclusive rights throughout the length of the agreement. Microgame will also become the exclusive satellite provider in Italy of WSOP land-based events and will act as the exclusive pre-registration booking office for Italian players for the WSOP Main Event held in Las Vegas.
“This agreement is a logical step in our European and global expansion strategy to partner with leading local companies as we look to expand the WSOP brand,” said Caesars Interactive Entertainment CEO Mitch Garber. “Microgame is a clear leader in Italy and we look forward to working hard together to grow the poker market.”
“The People’s Poker Network, powered by Microgame, confirms its position of leadership in the Italian Poker Market and we are truly excited to offer our customers something unique. The WSOP has over 40 years of history and heritage and an alliance with Microgame online marks an exciting new chapter for both of us.” said Microgame CEO, Fabrizio D’Aloia.