XTIP EXPANDS SPONSORSHIP STRATEGY
With three new partnerships
Gauselmann Group’s German sports betting platform operator XTiP has announced three new sponsorship deals which extend existing, and creates new, partnerships.
As part of an overall communication strategy, XTiP extended its existing partnership with VfL Wolfsburg and formed new sponsorship partnerships with first and second division football clubs FC Heidenheim 1846 and DSC Arminia Bielefeld.
"Football means a lot of emotion, entertainment, excitement and above all joy. There is hardly a sport where sports betting could be better aligned,” Dr. Peter Reinhardt, marketing manager at XTiP said.
The company will expand its presence through in-stadia brand promotions and media activity in the form of online advertising and social media sweepstakes.