Tuesday December 22,2015 : YAHOO AND N.B.C. SPORTS RENEW FANTASY SPORTS PARTNERSHIP
Alliance combines the content and experience of Yahoo Sports, including its fantasy sports product, with NBC Sports Digital’s growing video assets and promotional power.
Yahoo and NBC Sports Group have announced the renewal of a partnership that combines the content and experience of Yahoo Sports, including its fantasy sports product, with NBC Sports Digital’s growing video assets and promotional clout.
The expanded partnership brings more content to Yahoo/NBC Sports viewers, including Premier League highlights, NBC Sports Regional Network team reports, and Golf Channel content. It also extends the reach of the digital and on-air experiences beyond desktop to mobile and Tumblr, a joint statement advised Tuesday.
Yahoo Sports and NBC Sports Digital will continue to collaborate on premium sports news and events coverage both online and on-air on NBC, NBCSN, Golf Channel, NBC Sports Regional Networks, NBCSports.com, and Yahoo, while maintaining separate sites and editorial control of their respective newsrooms and digital properties, the statement added.
“Yahoo has been a great partner, and we are pleased to extend this very complementary alliance that will now include Golf Channel,” says Rick Cordella, SVP and GM, Digital Media, NBC Sports Group. “This partnership extends the digital reach of both sides, and allows us to collaborate on the creation of widely-consumed, cross-platform content, particularly around short-form video and fantasy sports.”
Additional features of the alliance include Rotoworld + Yahoo Fantasy: NBCSports.com’s popular digital destination, the web’s fantasy news and information site, will contribute season-long fantasy content to Yahoo audiences in fantasy football, basketball, baseball, and hockey.
The Fantasy Football Live franchise started by Yahoo and now celebrating its 10th season, will continue to air every Tuesday through Thursday on NBCSN and every Sunday on Yahoo. NBC Sports will continue promoting Yahoo’s season-long fantasy sports games.