Tuesday March 18,2014 : UNIBET IN YGGDRASIL GAMING CONTENT DEAL
Swedish provider signs its biggest operator to date.
Yggdrasil Gaming has closed a deal with the major online gambling group Unibet to provide its full games portfolio.
Unibet is the largest operator Yggdrasil Gaming has partnered with to date and a fast growing business in the European regulated gaming market, having posted record earnings in 2013. In its most recent results its fourth quarter profits in 2013 were 23 percent higher than in the comparable period in 2012, while it also serves more than half a million active customers.
Yggdrasil will provide Unibet with its range of games products as well as its roadmap of new offerings.
The company's portfolio contains a variety of popular casino games including new fast high-roller video slot Winterberries, its already well-established and successful Jokerizer slot in desktop and mobile formats, as well as Lotto7, a unique daily lottery draw and progressive game where players play for a Euro 2.5 million prize.
Fredrik Elmqvist, chief executive of Yggdrasil Gaming, said: “Unibet is one of the most recognisable, fast moving and strategically savvy betting and gaming brands on the market and we’re delighted they’ve agreed to partner with us, allowing their huge customer base access to our games."
Daniel Eskola, head of gaming at Unibet, added that his company was intent on further improving its product portfolio by launching games from Yggdrasil, particularly the Euro 2.5 million live draw lottery.