ZYNGA READY TO LAUNCH REAL MONEY POKER

Thursday July 26,2012 : ZYNGA READY TO LAUNCH REAL MONEY POKER
 
First half of 2013 launch into Countries outside of the U.S.
 
Social gaming giant Zynga chief executive Mark Pincus confirmed the company's intention of launching its first real-money online poker game within the first half of 2013 in an earnings conference call yesterday (Wednesday).
 
Considering the current status of U.S. regulation, the launch would more than likely initially be targeted outside of the U.S and the company said it has its first real-money products ready for launch and is looking to mobile as a big growth opportunity in the future.
 
Pincus said: "We faced new short-term challenges which led to a sequential decline in bookings. Despite this, we're optimistic about the long-term growth prospects on mobile where we have a window of opportunity to drive the same kind of social gaming revolution that we enabled on the web."
 
Zynga said it grew its mobile footprint five-fold in the year to 33 million daily active users making it the largest mobile gaming network.
 
In related news, the firm reported Second Quarter 2012 Financial Results with revenues of $332 Million, up 19 percent y-o-y and bookings of $302 Million, up 10 percent y-o-y attributed to strength in advertising and record game audiences achieving 300 million monthly active users.
 
Zynga stocks fell on the back of the company failing to meet its earnings target.  Pincus announced that the firm has lowered its outlook citing delays in new game launches and a faster decline in existing web games due in part to a more challenging environment on the Facebook web platform, and reduced expectations for Draw Something