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888 Looks For New Ads
The advertising agency that created the now well known 888ladies.com television advert featuring comedian Vic Reeves, CHI and Partners, has indicated that it will not again bid for the GBP 6 million account, opening the way for other UK agencies to go after the lucrative contract.
Brand Republic reports that 888 Holdings is currently looking for a new advertising agency, and quotes 888 marketing exec Matt Robinson as saying: "We are operating in one of the most vibrant and popular industries in the world. We are now entering the next phase of the development of 888.com and our agency needs have changed. We are therefore seeking a new agency partner who will be as excited by the opportunity and challenge as we are."
888 has shortlisted a number of network agencies to compete for the business in a pitch that is being handled by the AAR, which has asked agencies to submit global credentials with a view to finalising the selection by the end of November.
CHI and Partners won the account in October 2007 after the deregulation of gambling advertising in the UK
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Gambling News :
Tain Fast Bet -
Our readers will recall Tain recently increased the number of live events it covers each month to 23,000, covering both traditional markets such as football, tennis and US sports and the more obscure curling, biathlon and Water Polo.
Olympic Entertainment Group Mobile Gaming -
In its full-year 2016 report, Olympic Entertainment Group (OEG) has informed the establishment of a Malta-based company registered to facilitate its intended expansion into remote gambling.
Circus Evolution HD Slot -
Malta-based content provider World Match has released its first title of 2017, “Circus Evolution HD”, a 5-reel, 3-row, circus-themed adventure offering Free Spins, Wilds and a Bonus Game.
17 Crown people still detained -
Reports from China over the weekend suggest that the 17 Crown people still detained could be looking at another twelve months of imprisonment as investigations into their alleged and still unspecified crimes drag on
SB1400 Virginia Poker Skill Game Bill -
Her bill SB1400 is currently with the Senate General Laws and Technology Committee, whose 15 members will decide whether to progress it or condemn the Senator to another year of failure.
Pennsylvania Video Gaming Association -
With the focus on Pennsylvania as the most likely next US state to legalize online gambling as part of a general gambling expansion measure, reporters noted this week the emergence of a new lobbying group in the state - the Pennsylvania Video Gaming Association.
Stiffer Problem Gambling Penalties in UK -
The Guardian newspaper reports that the UK Gambling Commission plans to unveil new enforcement strategies on problem gambling and money laundering prevention this month, laying down tougher penalties for operators who fail to tackle these issues.
Spartan Poker vs SpartanPoker name War -
Pokerguru, which owns the brand SpartanPoker.com, has threatened to sue the Indian Poker Championship over its use of the title Spartan Poker, and recently published a notification that it is not associated with the IPC version of the brand.
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