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Bet-at-Home ad Banned By ASA

Wednesday April 13,2016 :  BET-AT-HOME ADVERT BANNED BY U.K. ADVERTISING WATCHDOG
 
Pantie copy adjudged to link gambling to sex.
 
A mildly naughty advert placed by an affiliate for online gambling operator Bet-at-Home has been banned by the UK Advertising Standards Authority on grounds that it linked gambling and sex.
 
The advert featured a picture of a woman pulling her trousers down, exposing her panties inscribed with the words "if you can read this it’s your lucky day” and linking to a promotion on a European football match involving Liverpool.
 
The marketing publication Campaign Live reports that a tweet by BetPromotions4U triggered the process, with the ASA itself questioning the acceptability of the material.
 
Bet-at-Home responded to ASA enquiries by claiming that the tweet was by a Croatia-based affiliate, Goran Pantic, and that their affiliate agreements included abiding by the ASA CAP code. They said the creative "it's your lucky day" was meant to be used in Malta.
 
Pantic, who later deleted the tweet, said the geo-targeting of the bet-at-home.com web site meant it was not possible to avoid UK consumers who clicked on the link going through to the company’s UK site.
 
In its ruling the ASA said: "We considered that including the image of a woman pulling her trousers down and the text on her underwear stating "If you can read this it’s your lucky day" linked gambling with sexual success. We therefore concluded that the ad breached the Code."
 
In related news, Ken Robertson - the newly promoted marketing chief for the merged Paddy Power-Betfair group, also had his hands full answering an ASA enquiry, although in his case the ruling went in the company's favour.
 
Robertson, a veteran well-versed in the Paddy Power 'mischievous marketing' ethos, had to handle questions regarding the suitability of an outdoor poster advert which made fun of Liverpool FC's high player injury in training list and featured a wheelchair.
 
The poster, seen in January in Liverpool, contained an image of a wheelchair with "Liverpool FC’ on its back, accompanied by the text "You’ll Never Walk Alone" and "(Or ever again if you play for Klopp)", referencing the club manager's tough training routines.
 
Two public complaints were made, but the ASA ruled that the material was unlikely to cause offence among disabled folks.

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Gambling News :

PokerStars.CZ has launched in the Czech Republic - PokerStars.CZ has launched in the Czech Republic, becoming the first licensed online casino and poker operator under the Czech Republicís new gaming regulation. This follows on from the approval by the Czech State Supervision of Gambling and Lotteries Department.

Luckia Games in Partnership with NYX Gaming Group - NYX will provide Luckia with its open gaming system, NYX OGS, and open platform system, NYX OPS, to support the growth of its established Spanish operation.

Sunbets to Sponsor Sutton United - Online betting operator Sun Bets has inked a one-off sponsorship deal with English association football club Sutton United for its upcoming televised clash against Arsenal FC in the FA Cup fifth round tie.

Time is Money Slot Launches - Set to a catchy tune, Time is Money offers a free spins bonus where all wins are multiplied by up to x12 by a random multiplier, selected from the time traveling clock.

ArenaCube Signs 3 New Deals - Under their strategic partnership, ArenaCube and Kiron will develop and launch a new version of Arena Challenge in 2017. The new version of the game will carry Kironís virtual content.

First Woman to Win a WPT Playground Championship - Besting a field of 380, in the C$3,500 buy-in event, Zajmovic beat Jean-Francois Bouchard in heads up play, pocketed the C$261,000 first prize and a seat in the season ending WPT Tournament of Champions.

NHL Odds: Oilers-Blackhawks at the United Cente - Fans at the United Center will be treated to a potential Western Conference playoff preview this Saturday when the upstart Edmonton Oilers visit the Chicago Blackhawks. The puck drops at 7 PM ET on WGN.

2017 Partypoker.net WPT Playground main event Results - Although she entered the heads up against Jean-Francois Bouchard with a chip deficit, Zajmovic was able to get herself back in the game with some skillful and disciplined playing, eventually overtaking the leader and finally leveraging her chip advantage into a decisive win.

IGT In Deal With Norsk Tipping - International Game Technology has announced a new contract signing which will see it providing interactive casino and Instant Win game libraries and custom games through a remote game server to Norwegian gambling group Norsk Tipping.

ZYNGA POKER ENJOYS IMPRESSIVE GROWTH IN 2016 - By re-focusing on the mobile environment and poker, social gaming giant generates revenue of $741 million - without offering real money games!

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