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Bet-at-Home ad Banned By ASA

Wednesday April 13,2016 :  BET-AT-HOME ADVERT BANNED BY U.K. ADVERTISING WATCHDOG
 
Pantie copy adjudged to link gambling to sex.
 
A mildly naughty advert placed by an affiliate for online gambling operator Bet-at-Home has been banned by the UK Advertising Standards Authority on grounds that it linked gambling and sex.
 
The advert featured a picture of a woman pulling her trousers down, exposing her panties inscribed with the words "if you can read this it’s your lucky day” and linking to a promotion on a European football match involving Liverpool.
 
The marketing publication Campaign Live reports that a tweet by BetPromotions4U triggered the process, with the ASA itself questioning the acceptability of the material.
 
Bet-at-Home responded to ASA enquiries by claiming that the tweet was by a Croatia-based affiliate, Goran Pantic, and that their affiliate agreements included abiding by the ASA CAP code. They said the creative "it's your lucky day" was meant to be used in Malta.
 
Pantic, who later deleted the tweet, said the geo-targeting of the bet-at-home.com web site meant it was not possible to avoid UK consumers who clicked on the link going through to the company’s UK site.
 
In its ruling the ASA said: "We considered that including the image of a woman pulling her trousers down and the text on her underwear stating "If you can read this it’s your lucky day" linked gambling with sexual success. We therefore concluded that the ad breached the Code."
 
In related news, Ken Robertson - the newly promoted marketing chief for the merged Paddy Power-Betfair group, also had his hands full answering an ASA enquiry, although in his case the ruling went in the company's favour.
 
Robertson, a veteran well-versed in the Paddy Power 'mischievous marketing' ethos, had to handle questions regarding the suitability of an outdoor poster advert which made fun of Liverpool FC's high player injury in training list and featured a wheelchair.
 
The poster, seen in January in Liverpool, contained an image of a wheelchair with "Liverpool FC’ on its back, accompanied by the text "You’ll Never Walk Alone" and "(Or ever again if you play for Klopp)", referencing the club manager's tough training routines.
 
Two public complaints were made, but the ASA ruled that the material was unlikely to cause offence among disabled folks.



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New Era of Gambling. Now with Bitcoins. - It is not a secret that more than half of the bitcoin transactions have been related, at least somehow, to the online gambling activities.

NBA Odds: Chalk-Heavy Warriors Host Portland for Game 2 - The Golden State Warriors needed a strong fourth quarter to put away the Portland Trail Blazers on Sunday. But they still didn’t cover as 15-point home favourites in a 121-109 victory. Can they do better this Wednesday (10:30 PM ET, TNT) in Game 2 of their first-round playoff series?

Caesar’s Triumph Slot Launches - Caesar’s Triumph is new slot at Bovada that features the Roman dictator in all his glory. The action takes place on five reels where you’ll find 20 paylines and plenty of ways to spin your way to victory.

NHL Odds: Pacific Division Foes Face Off in Edmonton - The Edmonton Oilers will attempt to defend their home ice advantage this Friday (10:30 PM ET on Sportsnet) against the San Jose Sharks. The Oilers (47-26-9) finished second in the Pacific, while the Sharks (46-29-7) finished third, but only four points behind their First Round foes.

Bingo Cataratas Offers Unique Spin on Classic bingo - Bingo Cataratas (Spanish for waterfalls) is changing the way people think about bingo according to Bovada. Just because bingo is a classic with a huge following, doesn’t mean it can’t be spiced up with a fresh new format. Bingo Cataratas has the basic structure of bingo, but also has an “extra ball” feature and a bonus mini game.

NBA Odds: Hawks-Pacers in Regular-Season Finale - Depending on the results of Game No. 81, Wednesday’s regular-season finale (8 PM ET, ESPN) between the Atlanta Hawks and Indiana Pacers could decide whether Indiana reaches the postseason. It could also give the Pacers a higher seed than Atlanta in the Eastern Conference playoffs.

Microgaming April 2017 new games - Cool Buck and Mega Money Multiplier go live on Wednesday 5 April 2017. Both are available to Microgaming and Quickfire operators on desktop and mobile and come with in-game achievements and free games.

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