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Bet-at-Home ad Banned By ASA

Wednesday April 13,2016 :  BET-AT-HOME ADVERT BANNED BY U.K. ADVERTISING WATCHDOG
 
Pantie copy adjudged to link gambling to sex.
 
A mildly naughty advert placed by an affiliate for online gambling operator Bet-at-Home has been banned by the UK Advertising Standards Authority on grounds that it linked gambling and sex.
 
The advert featured a picture of a woman pulling her trousers down, exposing her panties inscribed with the words "if you can read this it’s your lucky day” and linking to a promotion on a European football match involving Liverpool.
 
The marketing publication Campaign Live reports that a tweet by BetPromotions4U triggered the process, with the ASA itself questioning the acceptability of the material.
 
Bet-at-Home responded to ASA enquiries by claiming that the tweet was by a Croatia-based affiliate, Goran Pantic, and that their affiliate agreements included abiding by the ASA CAP code. They said the creative "it's your lucky day" was meant to be used in Malta.
 
Pantic, who later deleted the tweet, said the geo-targeting of the bet-at-home.com web site meant it was not possible to avoid UK consumers who clicked on the link going through to the company’s UK site.
 
In its ruling the ASA said: "We considered that including the image of a woman pulling her trousers down and the text on her underwear stating "If you can read this it’s your lucky day" linked gambling with sexual success. We therefore concluded that the ad breached the Code."
 
In related news, Ken Robertson - the newly promoted marketing chief for the merged Paddy Power-Betfair group, also had his hands full answering an ASA enquiry, although in his case the ruling went in the company's favour.
 
Robertson, a veteran well-versed in the Paddy Power 'mischievous marketing' ethos, had to handle questions regarding the suitability of an outdoor poster advert which made fun of Liverpool FC's high player injury in training list and featured a wheelchair.
 
The poster, seen in January in Liverpool, contained an image of a wheelchair with "Liverpool FC’ on its back, accompanied by the text "You’ll Never Walk Alone" and "(Or ever again if you play for Klopp)", referencing the club manager's tough training routines.
 
Two public complaints were made, but the ASA ruled that the material was unlikely to cause offence among disabled folks.



Gambling News :

Games Concept Day in Malta - The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.

AFC’s fight against match-fixing - The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.

PartyPoker Removes Dormant Account Fees - partypoker today announced that players will no longer be charged fees for inactivity on their online accounts.

NHL Odds: Rangers Look for Seventh Straight in Chicago - The Chicago Blackhawks (8-8-2) will try to get their season on track this Wednesday when they host the surging New York Rangers (9-7-2) in an Original Six showdown. NBCSN has the coverage beginning at 8 PM ET.

ACR $1,400,000 High Five Tournament Series - It has five added tournaments a day for five straight days, with the $420k Main Event on the final day. There are Texas hold’em and PLO game types, and tons of structures.a

Microgaming named in The 10 coolest offices of 2017 - Microgaming named in The 10 coolest offices of 2017 Microgaming’s new HQ has been named in ‘The 10 coolest offices of 2017*’ in the UK, featuring alongside some of the biggest consumer brands.

$75K Win on Mobile Slot @ CafeCasino - Café Casino’s mobile slot, Achilles, paid out in a big way over the weekend. A player from Pennsylvania, Rob J., triggered the game’s free spins mode by landing three scatters.

Microgaming’s The Phantom of the Opera online slot live today - Available to Microgaming and Quickfire operators, The Phantom of the Opera online slot goes live Wednesday 1 November 2017.

2017 Punta Cana Poker Classic Results - The 2017 Punta Cana Poker Classic is now in the books and players are returning home after a week-long poker celebration. And after a major final table deal, two players have the most reason to celebrate. Roberto Carvallo ultimately won the tournament after negotiating a final table deal with Jamin Stokes.

NHL Odds: Winnipeg Jets vs. Minnesota Wild - Blake Wheeler and the Winnipeg Jets will attempt to get two points closer to the Central Division lead on Tuesday, as they take on the Minnesota Wild on the road. The Jets have started strong, and sit in second place in their division. Led by RW Blake Wheeler, the Jets look like a team that could make some noise in the West this season.

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