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Bet-at-Home ad Banned By ASA

Wednesday April 13,2016 :  BET-AT-HOME ADVERT BANNED BY U.K. ADVERTISING WATCHDOG
 
Pantie copy adjudged to link gambling to sex.
 
A mildly naughty advert placed by an affiliate for online gambling operator Bet-at-Home has been banned by the UK Advertising Standards Authority on grounds that it linked gambling and sex.
 
The advert featured a picture of a woman pulling her trousers down, exposing her panties inscribed with the words "if you can read this it’s your lucky day” and linking to a promotion on a European football match involving Liverpool.
 
The marketing publication Campaign Live reports that a tweet by BetPromotions4U triggered the process, with the ASA itself questioning the acceptability of the material.
 
Bet-at-Home responded to ASA enquiries by claiming that the tweet was by a Croatia-based affiliate, Goran Pantic, and that their affiliate agreements included abiding by the ASA CAP code. They said the creative "it's your lucky day" was meant to be used in Malta.
 
Pantic, who later deleted the tweet, said the geo-targeting of the bet-at-home.com web site meant it was not possible to avoid UK consumers who clicked on the link going through to the company’s UK site.
 
In its ruling the ASA said: "We considered that including the image of a woman pulling her trousers down and the text on her underwear stating "If you can read this it’s your lucky day" linked gambling with sexual success. We therefore concluded that the ad breached the Code."
 
In related news, Ken Robertson - the newly promoted marketing chief for the merged Paddy Power-Betfair group, also had his hands full answering an ASA enquiry, although in his case the ruling went in the company's favour.
 
Robertson, a veteran well-versed in the Paddy Power 'mischievous marketing' ethos, had to handle questions regarding the suitability of an outdoor poster advert which made fun of Liverpool FC's high player injury in training list and featured a wheelchair.
 
The poster, seen in January in Liverpool, contained an image of a wheelchair with "Liverpool FC’ on its back, accompanied by the text "You’ll Never Walk Alone" and "(Or ever again if you play for Klopp)", referencing the club manager's tough training routines.
 
Two public complaints were made, but the ASA ruled that the material was unlikely to cause offence among disabled folks.

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Gambling News :

Pokerstars Now Lead Sponsor of Global Poker League - Alex Dreyfuss Global Poker League has received a significant boost from the announcement by Dreyfuss Mediarex Sports and Entertainment company Friday that online pokers biggest operator, Pokerstars, has signed on as lead and exclusive GPL sponsor.

Betconstruch invests in Ucrafts - BetConstruct may have also been attracted by the obvious interest in Ucrafts business - the start-up has already gained 5,000 subscribers in just a few months of commercial activity.

Plus500 Founders Selling Off Shares - Alon Gonen and Gal Haber respectively sold 7.2 million shares, retaining a 10.4 percent interest in the company; and 2.6 million shares, retaining a smaller stake of just 3.6 percent.

Rush Golf Live Launches - Virtual sports provider Inspired Gaming has announced the launch of its latest product - Rush Golf Live - with Betfred the first operator to carry the game.

British Basketball League in Deal With Perform - The British Basketball League has agreed a six-year deal with Perform, a digital sports content and media group, for the distribution and sale of all global media-related rights.

Ashley Sandyford Sykes Sharing Slot Expertise - Sandyford-Sykes has experience in the development of over a hundred popular online slot titles and led the Quickfire development team at Microgaming.

2016 WPT National Marrakech High Roller Results - Spanish poker pro Nabil Cordoso boosted his career earnings by a useful $66,873 this week when he was awarded the first prize in the PMU.fr WPT National Marrakech High Roller event in Marrakech.

GreenTube and Chopsticks In Partnership - Novomatic Interactive subsidiary Greentube has announced that it has signed a partnership deal with the Gibraltar-based mobile app developer Chopsticks In The Apps Ltd through which it will organize distribution of Chopsticks games through its online, mobile, social and land-based channels.

DraftKings Investigating Collusion Complaint - The stigma of cheating has surfaced again in the daily fantasy sports sector following allegations that two players colluded in a million dollar contest at DraftKings.

Singapore Gambling Exemptions Granted - The issue of certain state-linked commercial organisations being granted exemptions from Singapores tough anti-online gambling laws has been on the table for the past few months and has been the subject of opposition complaints; protest petitions and general argument.

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