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Bet-at-Home ad Banned By ASA

Wednesday April 13,2016 :  BET-AT-HOME ADVERT BANNED BY U.K. ADVERTISING WATCHDOG
 
Pantie copy adjudged to link gambling to sex.
 
A mildly naughty advert placed by an affiliate for online gambling operator Bet-at-Home has been banned by the UK Advertising Standards Authority on grounds that it linked gambling and sex.
 
The advert featured a picture of a woman pulling her trousers down, exposing her panties inscribed with the words "if you can read this it’s your lucky day” and linking to a promotion on a European football match involving Liverpool.
 
The marketing publication Campaign Live reports that a tweet by BetPromotions4U triggered the process, with the ASA itself questioning the acceptability of the material.
 
Bet-at-Home responded to ASA enquiries by claiming that the tweet was by a Croatia-based affiliate, Goran Pantic, and that their affiliate agreements included abiding by the ASA CAP code. They said the creative "it's your lucky day" was meant to be used in Malta.
 
Pantic, who later deleted the tweet, said the geo-targeting of the bet-at-home.com web site meant it was not possible to avoid UK consumers who clicked on the link going through to the company’s UK site.
 
In its ruling the ASA said: "We considered that including the image of a woman pulling her trousers down and the text on her underwear stating "If you can read this it’s your lucky day" linked gambling with sexual success. We therefore concluded that the ad breached the Code."
 
In related news, Ken Robertson - the newly promoted marketing chief for the merged Paddy Power-Betfair group, also had his hands full answering an ASA enquiry, although in his case the ruling went in the company's favour.
 
Robertson, a veteran well-versed in the Paddy Power 'mischievous marketing' ethos, had to handle questions regarding the suitability of an outdoor poster advert which made fun of Liverpool FC's high player injury in training list and featured a wheelchair.
 
The poster, seen in January in Liverpool, contained an image of a wheelchair with "Liverpool FC’ on its back, accompanied by the text "You’ll Never Walk Alone" and "(Or ever again if you play for Klopp)", referencing the club manager's tough training routines.
 
Two public complaints were made, but the ASA ruled that the material was unlikely to cause offence among disabled folks.

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Gambling News :

Jack Lam on the Run - "Our records also showed Lam arrived in Manila last Nov. 25 aboard a China Airlines flight from Taipei, she said, observing that there was no record of any return to the Philippines since his departure.

Golden Jungle Slot - IGT is about to launch online its popular land casino slot Golden Jungle, adding yet another jungle-and-temple themed game to the dozens already available to internet and mobile punters.

Philippines president Orders Arrest of Jack Lam casino magnate - Rodrigo Duterte, the shoot-from-the-hip Philippines president, has intervened in the fast-moving bribery scandal involving his Justice Secretary Vitaliano Aguirre, Pagcor chief Andrea Domingo and Macau-based casino magnate Jack Lam

South Africa Going After Illegal Gambling - In South Africa a combined national police and federal enforcement initiative has shuttered 19 illegal gambling venues across the provinces of Northern Cape and North West.

The Winning Express arbitrage sports betting scheme - A UK-based GBP 27 million arbitrage sports betting scheme, The Winning Express, has collapsed, leaving a thousand investors with concerns that their money is lost, according to a BBC report over the weekend.

Global Poker League Championship Results - #gpl The inaugural season of the Global Poker League Championship played out this week with the Montreal Nationals besting the Berlin Bears across 11 games to claim the $100,000 main prize.

Yahoo DFS Gets Uk License - #yahoo Industry observers point out that Yahoo has thus far carried out little in the way of major marketing on DFS in its US endeavors, unlike rivals DraftKings and FanDuel, and they expect it to follow a similar path in the Britain.

SPANISH GAMBLING MARKET CONTINUES TO GROW - Spain's gambling industry continued to advance in 2015 with growth in most sectors, according to the latest research report from the Codere - University of Madrid Institute for Policy and Governance collaboration released this week.

Novomatic Acquires Albanian National Lottery - #Novomatic The Austrian gaming technology group Novomatic has issued a statement confirming that it has completed the final required steps for the successful acquisition of the Albanian National Lottery.

2016 Massachusetts Gaming Commission Report - Industry journalist Steve Ruddock picked up on some interesting statistics from the latest annual report of the Massachusetts Gaming Commission released this week, flagging the current results from its on-going monitoring research of the state gambling market.

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