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BETTORLOGIC HAS A SUCCESSFUL WORLD CUP
Licensees report up to 300 percent increase in click through rates due to libe betting facility
Bettorlogic, the developer of advanced live betting tools founder by Betfair's Andrew Black and former Sportingbet chief Nigel Payne, has revealed figures which show that Livelogic, the company's new in-play bet stimulation product, increased sportsbook click-through rates during World Cup matches by over 300 percent.
A company spokesman revealed this week that Livelogic generated around 40 ‘bet prompts’ per match - every five minutes or when a goal was scored - identifying interesting patterns based on what was happening in the match at the time. The output featured prominently within the homepages of leading bookmakers, with live prices and links to a range of relevant in-play markets.
From an average click-through rate (CTR) of 1.9 percent when using a non-Bettorlogic in-play bet prompt control (eg. just live prices), analysis revealed an average Livelogic CTR of 7.7 percent, with a high of 10.06 percent during the France v Mexico match.
Livelogic also covers over 40 UK domestic football leagues, generating more than 10,000 bet prompts per week and has been adopted by a number of leading sportsbooks including Ladbrokes, Paddy Power, Stan James and Victor Chandler, as well as leading media group Talksport.
Chief executive Mike Falconer said: “This has added to the already sizeable body of research confirming that Livelogic is very effective at encouraging customers to bet in-play. We think it's a major innovation in sector and applying these kind of performance increments across 44 football leagues makes it a very powerful proposition indeed.”
$75K Win on Mobile Slot @ CafeCasino -
Café Casino’s mobile slot, Achilles, paid out in a big way over the weekend. A player from Pennsylvania, Rob J., triggered the game’s free spins mode by landing three scatters.
2017 Punta Cana Poker Classic Results -
The 2017 Punta Cana Poker Classic is now in the books and players are returning home after a week-long poker celebration. And after a major final table deal, two players have the most reason to celebrate. Roberto Carvallo ultimately won the tournament after negotiating a final table deal with Jamin Stokes.
NHL Odds: Winnipeg Jets vs. Minnesota Wild -
Blake Wheeler and the Winnipeg Jets will attempt to get two points closer to the Central Division lead on Tuesday, as they take on the Minnesota Wild on the road. The Jets have started strong, and sit in second place in their division. Led by RW Blake Wheeler, the Jets look like a team that could make some noise in the West this season.
Historic weekend at Americas CardRoom -
ACR ran two $1,000,000 guaranteed tournaments last Sunday for the first time in their history; a $2,100 high roller for the BOSS Main Event and a $540 buy-in Million Dollar Sunday. They were both on the last day of the $14 Million OSS Cub3d.
WPN Affiliates Headed to Berlin Affiliate Conference -
With the Berlin Affiliate Conference just over a week away, WPN Affiliates is making a bold statement. The online poker affiliate network announced that they are eager to buy traffic and ready to make deals with affiliates looking to capitalize on some big innovations.
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