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BETTORLOGIC HAS A SUCCESSFUL WORLD CUP
Licensees report up to 300 percent increase in click through rates due to libe betting facility
Bettorlogic, the developer of advanced live betting tools founder by Betfair's Andrew Black and former Sportingbet chief Nigel Payne, has revealed figures which show that Livelogic, the company's new in-play bet stimulation product, increased sportsbook click-through rates during World Cup matches by over 300 percent.
A company spokesman revealed this week that Livelogic generated around 40 ‘bet prompts’ per match - every five minutes or when a goal was scored - identifying interesting patterns based on what was happening in the match at the time. The output featured prominently within the homepages of leading bookmakers, with live prices and links to a range of relevant in-play markets.
From an average click-through rate (CTR) of 1.9 percent when using a non-Bettorlogic in-play bet prompt control (eg. just live prices), analysis revealed an average Livelogic CTR of 7.7 percent, with a high of 10.06 percent during the France v Mexico match.
Livelogic also covers over 40 UK domestic football leagues, generating more than 10,000 bet prompts per week and has been adopted by a number of leading sportsbooks including Ladbrokes, Paddy Power, Stan James and Victor Chandler, as well as leading media group Talksport.
Chief executive Mike Falconer said: “This has added to the already sizeable body of research confirming that Livelogic is very effective at encouraging customers to bet in-play. We think it's a major innovation in sector and applying these kind of performance increments across 44 football leagues makes it a very powerful proposition indeed.”
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US$30M DUBAI WORLD CUP -
Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
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NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
NHL Odds: Reeling Flyers Seek Relief in Pittsburgh -
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Dollars to Donuts Slot Launch -
Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.
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