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BETTORLOGIC HAS A SUCCESSFUL WORLD CUP
Licensees report up to 300 percent increase in click through rates due to libe betting facility
Bettorlogic, the developer of advanced live betting tools founder by Betfair's Andrew Black and former Sportingbet chief Nigel Payne, has revealed figures which show that Livelogic, the company's new in-play bet stimulation product, increased sportsbook click-through rates during World Cup matches by over 300 percent.
A company spokesman revealed this week that Livelogic generated around 40 ‘bet prompts’ per match - every five minutes or when a goal was scored - identifying interesting patterns based on what was happening in the match at the time. The output featured prominently within the homepages of leading bookmakers, with live prices and links to a range of relevant in-play markets.
From an average click-through rate (CTR) of 1.9 percent when using a non-Bettorlogic in-play bet prompt control (eg. just live prices), analysis revealed an average Livelogic CTR of 7.7 percent, with a high of 10.06 percent during the France v Mexico match.
Livelogic also covers over 40 UK domestic football leagues, generating more than 10,000 bet prompts per week and has been adopted by a number of leading sportsbooks including Ladbrokes, Paddy Power, Stan James and Victor Chandler, as well as leading media group Talksport.
Chief executive Mike Falconer said: “This has added to the already sizeable body of research confirming that Livelogic is very effective at encouraging customers to bet in-play. We think it's a major innovation in sector and applying these kind of performance increments across 44 football leagues makes it a very powerful proposition indeed.”
Gambling News :
Aussie Millions won by Norwegian Jon Kyte and New Zealandís Daniel Smith -
In this event, poker players teamed up in pairs to form 79 teams. The teams had to climb their way up to the throne by beating the other teams. A total prize pool of A$80,975 was shared amongst the teams. The Shot Clock Team became particularly popular because the players had to devise their own ingenious strategies so as to reach the top.
ACR $15 Million OSS Cub3d -
Americas CardRoom immensely popular OSS Cub3d returns February 25th and it's bigger than ever. U.S. Online Poker players will have a chance to compete for $15 Million in guaranteed prize pools.
AIGF and Betradar formalised their relationship -
At this yearís ICE Total Gaming, the All India Gaming Federation (AIGF) and Betradar formalised their relationship, committing to understand, explore opportunities and network across India around sports betting and gaming.
EHF and Sportradar Extend Partnership -
The EHF is responsible for a wide range of activities including the promotion and development of the sport, education programmes, player transfers and the organisation of high-profile sports competitions and events including the EHF EURO and the EHF Champions League.
Swisslos and Betradar in Deal -
Swisslos offers lotteries, sport bets and instant tickets in the entire territory of German-speaking Switzerland, in Ticino and in the Principality of Liechtenstein. It structures its range of games in an attractive and responsible manner. Swisslos transfers it entire net profit to the mandating cantons and the Principality of Liechtenstein to support public causes.
Americas Cardroom offering mouth-watering value -
It's not every day that an industry-leading poker site offers its customers an opportunity to put the house's money directly into their own pockets, but that's exactly whatís happening at Americas Cardroom.
Coolbet Joins Mpn -
Coolbet, owned by the Estonian company StayCool OU, is a sportsbook driven brand with its own developed platform and sports software. In addition to sports, it offers casino and live casino gaming, and as of this week, poker.
RMG AND SIS EXTEND PARTNERSHIP -
RMG manages the rights of many of the leading British racecourses, while SIS holds the horseracing rights to all Irish racecourses, plus Chelmsford City Racecourse in the UK.
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