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Caesars Says Online Gambling Not Hurting Land Gambling

Wednesday April 9,2014 :  ONLINE GAMBLING NOT TAKING BUSINESS AWAY FROM LAND CASINOS, SAYS CAESARS.
 
Survey confirms other empirical evidence that cannibalisation is not taking place.
 
Fears among land gambling operators that online gambling represents a threat to their businesses have again been shown to be groundless following a recent Caesars Entertainment study of its online gamblers in the nascent New Jersey market.
 
Designed primarily to establish from which cities and towns gamblers were accessing the online services, the study also showed that most gamblers were not being 'stolen' from land-based casinos, and are not the same clientele who frequent the traditional casino resorts.
 
Caesars spokesman Seth Palansky told the Press of Atlantic City Tuesday that the company does not believe gamblers logging on to the online sites are staying home to have a flutter instead of traveling to Atlantic City.
 
“We’re finding very similar patterns as other companies. The people online are people that haven’t visited us in a while or are new players altogether,” Palansky said. “We’re not seeing cannibalization.”
 
His conclusions have previously been reached by other prominent land gambling executives, most recently from the Borgata, which found that 85 percent of its online players have not had rated play at the land casino in two years

The Press of Atlantic City recalls that earlier this year the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism at Richard Stockton College conducted a poll that showed that 2.5 percent of New Jersey online gamblers have gone online to gamble since the practice became legal in November. Seven percent said they intend to gamble online in the coming year.
 
In the Caesars study many online gamblers are accessing the websites from locations that are just an hour's drive from the land operations, but they are not the same clientele who usually visit the land casinos.
 
Toms River in Ocean County has the largest number of online gamblers logging in to Caesars Interactive Entertainment's websites, with Jersey City, Cherry Hill in Camden County, Brick in Ocean County and Hoboken close behind.
 
“What’s interesting is there was no extra attention paid to any of these markets,” Palansky said. “This is only our first 100 days in the market. We really need year over year [statistics] to get reliable enough data to take advantage of this more."

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Gambling News :

Leap Gaming Partners With Pala Interactive - Israeli-based developer Leap Gaming has clinched its second deal in a week, this with Pala Interactive for the integration of its virtual sports turnkey product to Pala’s white-label social gaming platform.

Sportech Racing Partners With Macau Jockey Club - Sportech Racing and Digital has partnered Macau Jockey Club (MJC) for the provision of a white-label digital pari-mutuel betting platform and other retail solutions.

Bla Bla Bla Studios - Under the terms of the deal Bla Bla Bla Studios will develop and distribute exclusive gaming content for integration into the Quickfire platform.

Betser Powered By SBTech - #Betser is inspired by fantasy football, private betting leagues and social betting. The offer includes a twin-track loyalty scheme devised by Malta-based Hero Gaming, who operate Casino Heroes.

EveryMatrix has appointed Glen Bullen as Sales Manager - Bullen assumes responsibility for the entire casino sales operation, particularly focusing on growing distribution of the newly-updated and expanded CasinoEngine platform into Tier One operators.

Freemasons Fortune Slot Launches - Booming Games has launched Freemasons Fortune, a new 3-reel, nine-payline game inspired by the enigmatic Freemasons fraternal order.

Hollywood Classic Slots launches - Penn Interactive has launched Hollywood Classic Slots, a social casino game developed in collaboration with its recently acquired social gaming company Rocket Games.

Pagcor relents on 20 venues - In an announcement to the local stock exchange Monday, the company revealed that 20 of its 36 e-bingo revocations have been lifted, enabling operations to continue.

Kama Games Selects Unity - #Unity The Ireland-based Kama Games mobile social games developer has announced its commitment to using the Unity games creation platform, having completed the conversion of the last of its titles from iOS and Android native apps to Unity 5.

Novomatic Slot Competition - #Novomatic The Americas division of online and land gambling games and equipment supplier Novomatic is briefing delegates to the G2E show in Las Vegas on its new slot concept, which gives players an opportunity to win prizes on national television.

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