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Caesars Says Online Gambling Not Hurting Land Gambling

Wednesday April 9,2014 :  ONLINE GAMBLING NOT TAKING BUSINESS AWAY FROM LAND CASINOS, SAYS CAESARS.
 
Survey confirms other empirical evidence that cannibalisation is not taking place.
 
Fears among land gambling operators that online gambling represents a threat to their businesses have again been shown to be groundless following a recent Caesars Entertainment study of its online gamblers in the nascent New Jersey market.
 
Designed primarily to establish from which cities and towns gamblers were accessing the online services, the study also showed that most gamblers were not being 'stolen' from land-based casinos, and are not the same clientele who frequent the traditional casino resorts.
 
Caesars spokesman Seth Palansky told the Press of Atlantic City Tuesday that the company does not believe gamblers logging on to the online sites are staying home to have a flutter instead of traveling to Atlantic City.
 
“We’re finding very similar patterns as other companies. The people online are people that haven’t visited us in a while or are new players altogether,” Palansky said. “We’re not seeing cannibalization.”
 
His conclusions have previously been reached by other prominent land gambling executives, most recently from the Borgata, which found that 85 percent of its online players have not had rated play at the land casino in two years

The Press of Atlantic City recalls that earlier this year the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism at Richard Stockton College conducted a poll that showed that 2.5 percent of New Jersey online gamblers have gone online to gamble since the practice became legal in November. Seven percent said they intend to gamble online in the coming year.
 
In the Caesars study many online gamblers are accessing the websites from locations that are just an hour's drive from the land operations, but they are not the same clientele who usually visit the land casinos.
 
Toms River in Ocean County has the largest number of online gamblers logging in to Caesars Interactive Entertainment's websites, with Jersey City, Cherry Hill in Camden County, Brick in Ocean County and Hoboken close behind.
 
“What’s interesting is there was no extra attention paid to any of these markets,” Palansky said. “This is only our first 100 days in the market. We really need year over year [statistics] to get reliable enough data to take advantage of this more."



Recent Gambling News :

Canadian Senate has managed to stonewall bill C-29 - Two years ago the lower house of the Canadian parliament voted strongly for private member's bill C-290, which seeks to permit gamblers to bet on one game at a time, such as the Super Bowl. Currently, bettors must wager on a minimum of two games at once — called a parlay — and get all three predictions correct to win.

New App : Odobo Play - The Gibraltar-based developers' content marketer Odobo has produced a useful app that enables players, operators and developers alike to keep up to date on new iOS games marketed through the company by its stable of developers.

THAI POLICE ARREST 13 FOR ONLINE GAMBLING - A large force of police and immigration officials raided three premises where online gambling activity has been reported on Thursday, arresting 13 Korean nationals suspected of operating the illegal business.

Cherry Group secures 51 percent stake in Game Lounge affiliate business - The Swedish online gambling group Cherry has entered the affiliate sector of the industry after acquiring a 51 percent stake in affiliate management business Game Lounge Limited.

KIRON AND SPORTECH SIGN RACETRACK PARTNERSHIP - Online gambling games developer Kiron Interactive has signed an agreement with pool and tote betting technology provider Sportech Racing and Digital, a division of Sportech plc, to supply virtual racing to racetracks in Latin America.

RankPlc operating profit up 75 percent - The digital vertical again performed strongly in the half-yearly report of UK land and online gambling major Rank Group plc, achieving revenue growth of 16 percent and operating profits up 75 percent year-on-year.

Colossus Bets and OneWorks In Deal - UK-based Colossus Bets, which claims to offer the world's biggest football and sports jackpots, has signed an agreement with ONEworks for the distribution of Colossus Bets’ pools betting products. The agreement will see ONEworks integrating Colossus Bets pools into its platform and making those pools available to ONEworks licensees.

Vermantia Launching Gambling Content in Italy - Online gambling games distributor Vermantia has launched content with a further Italian operator, Isibet.it, which will distribute Vermantia’s virtual games to online partner websites, and new websites planned for February.

Sen. Lindsey Graham again shows his opposition to online gambling - Sen. Lindsey Graham, a key political ally of land casino baron Sheldon Adelson in his attempts to ban online gambling in the United States, appeared to show his bias on the issue during confirmation hearings in the Senate Judiciary Committee this week for proposed US Attorney General Loretta Lynch.

Eight arrested in USA Online Gambling Busts - The task force carried out raids Wednesday in at least a dozen locations in various states, with seven of the eight individuals arrested subsequently appearing in a preliminary hearing before a US District Court in Portland, Oregon. The eighth detainee was picked up in Orange County, California.

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