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Caesars Says Online Gambling Not Hurting Land Gambling
Wednesday April 9,2014 : ONLINE GAMBLING NOT TAKING BUSINESS AWAY FROM LAND CASINOS, SAYS CAESARS.
Survey confirms other empirical evidence that cannibalisation is not taking place.
Fears among land gambling operators that online gambling represents a threat to their businesses have again been shown to be groundless following a recent Caesars Entertainment study of its online gamblers in the nascent New Jersey market.
Designed primarily to establish from which cities and towns gamblers were accessing the online services, the study also showed that most gamblers were not being 'stolen' from land-based casinos, and are not the same clientele who frequent the traditional casino resorts.
Caesars spokesman Seth Palansky told the Press of Atlantic City Tuesday that the company does not believe gamblers logging on to the online sites are staying home to have a flutter instead of traveling to Atlantic City.
“We’re finding very similar patterns as other companies. The people online are people that haven’t visited us in a while or are new players altogether,” Palansky said. “We’re not seeing cannibalization.”
His conclusions have previously been reached by other prominent land gambling executives, most recently from the Borgata, which found that 85 percent of its online players have not had rated play at the land casino in two years
The Press of Atlantic City recalls that earlier this year the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism at Richard Stockton College conducted a poll that showed that 2.5 percent of New Jersey online gamblers have gone online to gamble since the practice became legal in November. Seven percent said they intend to gamble online in the coming year.
In the Caesars study many online gamblers are accessing the websites from locations that are just an hour's drive from the land operations, but they are not the same clientele who usually visit the land casinos.
Toms River in Ocean County has the largest number of online gamblers logging in to Caesars Interactive Entertainment's websites, with Jersey City, Cherry Hill in Camden County, Brick in Ocean County and Hoboken close behind.
“What’s interesting is there was no extra attention paid to any of these markets,” Palansky said. “This is only our first 100 days in the market. We really need year over year [statistics] to get reliable enough data to take advantage of this more."
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NBA Odds: Resurgent Clippers Face Warriors in Oakland -
After a much-needed lineup shuffle, the Los Angeles Clippers (29-27 SU, 35-21 ATS) carry a four-game SU and ATS winning streak into Thursdayís game against the best team in the NBA, the Golden State Warriors (47-9 SU, 27-27-2 ATS). Tip-off is at 10:30 PM ET on TNT.
PokerStars.CZ has launched in the Czech Republic -
PokerStars.CZ has launched in the Czech Republic, becoming the first licensed online casino and poker operator under the Czech Republicís new gaming regulation. This follows on from the approval by the Czech State Supervision of Gambling and Lotteries Department.
Sunbets to Sponsor Sutton United -
Online betting operator Sun Bets has inked a one-off sponsorship deal with English association football club Sutton United for its upcoming televised clash against Arsenal FC in the FA Cup fifth round tie.
Time is Money Slot Launches -
Set to a catchy tune, Time is Money offers a free spins bonus where all wins are multiplied by up to x12 by a random multiplier, selected from the time traveling clock.
ArenaCube Signs 3 New Deals -
Under their strategic partnership, ArenaCube and Kiron will develop and launch a new version of Arena Challenge in 2017. The new version of the game will carry Kironís virtual content.
First Woman to Win a WPT Playground Championship -
Besting a field of 380, in the C$3,500 buy-in event, Zajmovic beat Jean-Francois Bouchard in heads up play, pocketed the C$261,000 first prize and a seat in the season ending WPT Tournament of Champions.
NHL Odds: Oilers-Blackhawks at the United Cente -
Fans at the United Center will be treated to a potential Western Conference playoff preview this Saturday when the upstart Edmonton Oilers visit the Chicago Blackhawks. The puck drops at 7 PM ET on WGN.
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