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Caesars Says Online Gambling Not Hurting Land Gambling
Wednesday April 9,2014 : ONLINE GAMBLING NOT TAKING BUSINESS AWAY FROM LAND CASINOS, SAYS CAESARS.
Survey confirms other empirical evidence that cannibalisation is not taking place.
Fears among land gambling operators that online gambling represents a threat to their businesses have again been shown to be groundless following a recent Caesars Entertainment study of its online gamblers in the nascent New Jersey market.
Designed primarily to establish from which cities and towns gamblers were accessing the online services, the study also showed that most gamblers were not being 'stolen' from land-based casinos, and are not the same clientele who frequent the traditional casino resorts.
Caesars spokesman Seth Palansky told the Press of Atlantic City Tuesday that the company does not believe gamblers logging on to the online sites are staying home to have a flutter instead of traveling to Atlantic City.
“We’re finding very similar patterns as other companies. The people online are people that haven’t visited us in a while or are new players altogether,” Palansky said. “We’re not seeing cannibalization.”
His conclusions have previously been reached by other prominent land gambling executives, most recently from the Borgata, which found that 85 percent of its online players have not had rated play at the land casino in two years
The Press of Atlantic City recalls that earlier this year the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism at Richard Stockton College conducted a poll that showed that 2.5 percent of New Jersey online gamblers have gone online to gamble since the practice became legal in November. Seven percent said they intend to gamble online in the coming year.
In the Caesars study many online gamblers are accessing the websites from locations that are just an hour's drive from the land operations, but they are not the same clientele who usually visit the land casinos.
Toms River in Ocean County has the largest number of online gamblers logging in to Caesars Interactive Entertainment's websites, with Jersey City, Cherry Hill in Camden County, Brick in Ocean County and Hoboken close behind.
“What’s interesting is there was no extra attention paid to any of these markets,” Palansky said. “This is only our first 100 days in the market. We really need year over year [statistics] to get reliable enough data to take advantage of this more."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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