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Endemol Invests in Plumbee
Monday December 16,2013 : ENDEMOL MAKES SUBSTANTIAL INVESTMENT IN PLUMBEE
Development of social casino games based on Endemol brands
Multi-platform entertainment company Endemol has made a $13 million investment in social casino gaming company Plumbee, effectively valuing the business at $40 million.
The two companies will create premium social casino games, exploiting Endemol's global entertainment brands and building on Plumbee's worldwide user base.
Plumbee was founded in October 2011 and its flagship app Mirrorball Slots is among the top ten highest grossing social casino games on Facebook.
The firm is also in a joint venture with Unibet with their Bonza Gaming product which comprises real-money casino games Bonza Slots on Facebook and its more recent launch of Bonza Casino.
"Joining forces with a world leading content creator like Endemol ideally positions us to develop a new generation of premium social games. Endemol will become a strategic shareholder and this will enable us to leverage the company’s international network and globally recognised brands," said Raf Keustermans, chief executive officer of Plumbee. "This will significantly boost the growth of our worldwide user base as we create gaming experiences that stand out from the competition."
"Social casino gaming is a fast emerging market and Plumbee is one of the most innovative and dynamic operators in this space. This new partnership will allow us to accelerate the growth of Endemol's digital gaming business around the world, whilst capturing more of the value created by our entertainment brands," added Lucas Church, Chair of Endemol's Group Commercial Board.
Endemol's digital gaming push includes moving into app publishing, launching with gaming apps based on hit shows Pointless and Deal or No Deal. Recent successes include The Money Drop second screen game, which has so far had over 30 million games played worldwide; The Million Pound Drop app in the UK, which has had over 2.5 million downloads to date; and global brands such as Big Brother.
3 Top Bitcoin Poker Sites -
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Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
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Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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