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Merge Gaming SIgns Deal With
Loyalty rewards specialist firm Initial Rewards Limited has signed a three year deal with online poker network group Merge Gaming to provide loyalty platforms and support across all of the latter's licenced brands.
Initial director Lee Reuben said: “Through this deal with Merge Gaming, Initial Rewards re-affirms its leading position within the loyalty industry for online gambling operators." Our relationships with Playtech, MicroGaming, Cryptologic and now Merge Gaming deliver loyalty rewards to thousands of customers each month.”
Merge Gaming has more than eighteen brands hosting poker rooms using Merge back-end software and administration tools, including Carbon Poker and PDC Poker. The company is quickly becoming one of the fastest growing networks in the online gaming industry, offering clients a flexible, customisable package to set up an operation.
“We searched high and wide looking for a loyalty store provider, [but] in the end the choice was simple, said Merge marketing director Ian Williams. "Initial are the best in the business and have been for a long time. Merge Gaming is a highly innovative company and some of our licensees will be doing some exciting projects with the store.”
The then Initial Poker company was founded in 2007 by brand loyalty experts Lee and Jon Reuben, and their CRM experience in the remote gambling industry is recognized by clients such as Paradise Poker and Betfair. In Q4 2008, Initial Rewards dealt with over 10 000 customers redeeming various products from loyalty points earned.
Initial has also announced that industry veteran Hilly Ehrlich is to join its board of directors, and will have the management responsibility for a new office in Tel Aviv, Israel. Ehrlich was formerly head of poker networks at PartyPoker, and before that he was vice president of Internet marketing at World Poker Tour.
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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