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Merge Gaming SIgns Deal With
Loyalty rewards specialist firm Initial Rewards Limited has signed a three year deal with online poker network group Merge Gaming to provide loyalty platforms and support across all of the latter's licenced brands.
Initial director Lee Reuben said: “Through this deal with Merge Gaming, Initial Rewards re-affirms its leading position within the loyalty industry for online gambling operators." Our relationships with Playtech, MicroGaming, Cryptologic and now Merge Gaming deliver loyalty rewards to thousands of customers each month.”
Merge Gaming has more than eighteen brands hosting poker rooms using Merge back-end software and administration tools, including Carbon Poker and PDC Poker. The company is quickly becoming one of the fastest growing networks in the online gaming industry, offering clients a flexible, customisable package to set up an operation.
“We searched high and wide looking for a loyalty store provider, [but] in the end the choice was simple, said Merge marketing director Ian Williams. "Initial are the best in the business and have been for a long time. Merge Gaming is a highly innovative company and some of our licensees will be doing some exciting projects with the store.”
The then Initial Poker company was founded in 2007 by brand loyalty experts Lee and Jon Reuben, and their CRM experience in the remote gambling industry is recognized by clients such as Paradise Poker and Betfair. In Q4 2008, Initial Rewards dealt with over 10 000 customers redeeming various products from loyalty points earned.
Initial has also announced that industry veteran Hilly Ehrlich is to join its board of directors, and will have the management responsibility for a new office in Tel Aviv, Israel. Ehrlich was formerly head of poker networks at PartyPoker, and before that he was vice president of Internet marketing at World Poker Tour.
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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