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Iovation Launches TrustScore
Tuesday April 2, 2013 : CHECKING OUT THE ONLINE PUNTER
New security software identifies website visitors that are most likely to be trustworthy
Online transaction security specialist Iovation has added a new dimension to its device reputation and security coverage for online operators by launching TrustScore, a service that identifies website visitors that are most likely to be trustworthy - even if they’ve never visited the site before.
The new product analyses a consumer’s online activity from his or her collective devices and assigns a rating to those devices based on historical behaviour. This score is generated without collecting a customer’s personally identifiable information, helping online companies to reduce operational expense, accelerate revenue and improve the experience for trusted customers.
Iovation claims that companies save time by reducing the number of manual reviews, minimising the cost of handling reviews and eliminate delays for good customers. The unique data also allows businesses to immediately identify which new customers qualify for special offers or status, efforts that otherwise could require months of player experience.
“Knowing who’s good can be as valuable as knowing who’s risky for online businesses,” says Iovation vice president of product Scott Olson.
“We are leveraging the eight years of data built on helping customers fight online fraud, and we are applying sophisticated analytics to use that data to determine who’s good. Many online retailers review upward of 10 percent of online transactions of which the vast majority are ultimately approved. Enabling our customers to bypass reviews by recognizing good customers can dramatically impact their operations and the efficiency of their fraud team.”
To date, Iovation has examined the behaviour of more than 1.2 billion devices involved in more than nine billion transactions in order to fight fraud. By leveraging this intelligence from Iovation’s ReputationManager 360 solution, TrustScore determines whether or not an online activity is likely to be good.
Iovation claims that substantial cost savings can be achieved using the new product, which is discussed in more detail at a webinar here:
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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