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Iovation Launches TrustScore
Tuesday April 2, 2013 : CHECKING OUT THE ONLINE PUNTER
New security software identifies website visitors that are most likely to be trustworthy
Online transaction security specialist Iovation has added a new dimension to its device reputation and security coverage for online operators by launching TrustScore, a service that identifies website visitors that are most likely to be trustworthy - even if they’ve never visited the site before.
The new product analyses a consumer’s online activity from his or her collective devices and assigns a rating to those devices based on historical behaviour. This score is generated without collecting a customer’s personally identifiable information, helping online companies to reduce operational expense, accelerate revenue and improve the experience for trusted customers.
Iovation claims that companies save time by reducing the number of manual reviews, minimising the cost of handling reviews and eliminate delays for good customers. The unique data also allows businesses to immediately identify which new customers qualify for special offers or status, efforts that otherwise could require months of player experience.
“Knowing who’s good can be as valuable as knowing who’s risky for online businesses,” says Iovation vice president of product Scott Olson.
“We are leveraging the eight years of data built on helping customers fight online fraud, and we are applying sophisticated analytics to use that data to determine who’s good. Many online retailers review upward of 10 percent of online transactions of which the vast majority are ultimately approved. Enabling our customers to bypass reviews by recognizing good customers can dramatically impact their operations and the efficiency of their fraud team.”
To date, Iovation has examined the behaviour of more than 1.2 billion devices involved in more than nine billion transactions in order to fight fraud. By leveraging this intelligence from Iovation’s ReputationManager 360 solution, TrustScore determines whether or not an online activity is likely to be good.
Iovation claims that substantial cost savings can be achieved using the new product, which is discussed in more detail at a webinar here:
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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