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Michigan State Lottery online operations have delivered some impressive results
Wednesday May 27,2015 : MICHIGAN STATE LOTTERY SUCCESS SHOWCASES ONLINE POTENTIAL
Just ten months out of the gate, Michigan State Lottery online operations have delivered some impressive results despite a lack of serious marketing effort, officials reported this week.
Jeff Holyfield, PR director for the lottery, modestly described the results as "promising", revealing that a loyalty program has since been rolled out, and there has been additional investment in advertising the online facilities.
Latest statistics show that 133,000 online player accounts have been opened, and that over 300,000 instant tickets are being sold on a daily basis for the online games, bringing in around $500,000 a day.
In addition, the online venture has created an additional 30 jobs in the state, and - importantly - the new channel does not appear to be cannibalising or competing with traditional sales channels.
“There is no indication that the online games are affecting sales at our 11,000 retailers,” Holyfield told the publication OPR. “In fact, we continue to see sales growing in all channels.”
He attributed this to the lottery's success in weaning Michigan residents away from unlicensed offshore internet gambling sites that have made no contribution to Michigan taxes.
Michigan lottery officials are now estimating around $480 million in revenues from online activity over the next eight years. At present iLottery operations deliver less than 10 percent of total Lottery sales in Michigan.
Eighteen games are offered, 17 of them instant scratch-off ticket offerings and the remaining one Keno.
Oink Country Love Slot Launches -
Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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