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Michigan State Lottery online operations have delivered some impressive results
Wednesday May 27,2015 : MICHIGAN STATE LOTTERY SUCCESS SHOWCASES ONLINE POTENTIAL
Just ten months out of the gate, Michigan State Lottery online operations have delivered some impressive results despite a lack of serious marketing effort, officials reported this week.
Jeff Holyfield, PR director for the lottery, modestly described the results as "promising", revealing that a loyalty program has since been rolled out, and there has been additional investment in advertising the online facilities.
Latest statistics show that 133,000 online player accounts have been opened, and that over 300,000 instant tickets are being sold on a daily basis for the online games, bringing in around $500,000 a day.
In addition, the online venture has created an additional 30 jobs in the state, and - importantly - the new channel does not appear to be cannibalising or competing with traditional sales channels.
“There is no indication that the online games are affecting sales at our 11,000 retailers,” Holyfield told the publication OPR. “In fact, we continue to see sales growing in all channels.”
He attributed this to the lottery's success in weaning Michigan residents away from unlicensed offshore internet gambling sites that have made no contribution to Michigan taxes.
Michigan lottery officials are now estimating around $480 million in revenues from online activity over the next eight years. At present iLottery operations deliver less than 10 percent of total Lottery sales in Michigan.
Eighteen games are offered, 17 of them instant scratch-off ticket offerings and the remaining one Keno.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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