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Michigan State Lottery online operations have delivered some impressive results

Despite minimal marketing, online operations prove impressive.
Just ten months out of the gate, Michigan State Lottery online operations have delivered some impressive results despite a lack of serious marketing effort, officials reported this week.
Jeff Holyfield, PR director for the lottery, modestly described the results as "promising", revealing that a loyalty program has since been rolled out, and there has been additional investment in advertising the online facilities.
Latest statistics show that 133,000 online player accounts have been opened, and that over 300,000 instant tickets are being sold on a daily basis for the online games, bringing in around $500,000 a day.
In addition, the online venture has created an additional 30 jobs in the state, and - importantly - the new channel does not appear to be cannibalising or competing with traditional sales channels.
“There is no indication that the online games are affecting sales at our 11,000 retailers,” Holyfield told the publication OPR. “In fact, we continue to see sales growing in all channels.”
He attributed this to the lottery's success in weaning Michigan residents away from unlicensed offshore internet gambling sites that have made no contribution to Michigan taxes.
Michigan lottery officials are now estimating around $480 million in revenues from online activity over the next eight years. At present iLottery operations deliver less than 10 percent of total Lottery sales in Michigan.
Eighteen games are offered, 17 of them instant scratch-off ticket offerings and the remaining one Keno.

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Gambling News :

William Hill Chairman Not Stepping Down - There are no plans for Gareth to step down. He is leading the CEO search process, which is well advanced, and is working with Philip Bowcock to deliver the key priorities for the business.

Canadian Lottery Looking at Online Gambling - The reaction of other provinces is not known, but the Newfoundland and Labrador government was apparently less than enthusiastic about the prospect, which it did not regard as a priority.

Red Riding Hood Online Slot Launched - The game, which has already attracted much preview interest, is part of the developers Fairytale Legends series, which the company plans to expand with further titles in 2017.

Super Heroes Slot Launches - When the feature is triggered, two of the heroes appear on each side of the screen to boost winnings. During free spins, heroes are triggered on every spin, with their super powers growing stronger each time.

SIS Stream To Deliver racing games to online customers - Online and retail betting industry provider SIS has signed a multi-year deal that harnesses the power of its SIS Stream product to deliver 49s-branded racing games to online customers.

Playngo in Deal With Betclic Everest Group - Swedish online gambling games developer Play’n GO has signed an agreement with the Betclic Everest Group that will see its full suite of games rolled out across the French group’s online casino brands.

2016 Italian Poker Tour main event in Malta - After besting a field of 775, many of them respected aces, Austrian poker pro Ismael Bojang claimed the main prize of Euro 101,940 over the weekend in the eighth edition of the Euro 1,100 buy-in Italian Poker Tour main event in Malta.

Betradar in Deal with OPAP - Sports betting data and analytics provider Betradar has inked a live betting supply deal with the major Greek licensed retail and online gambling operator OPAP.

2016 888poker Make It Big Tournament - A relatively unknown Hong Kong poker player, Ka Him Li (21), claimed victory after a two-way chop in the main event at the inaugural 888poker “Make It Big” live poker festival at the Aspers Casino in London over the weekend, earning the top prize of GBP 45,300.

Lightning Box Games in deal with WIlliam Hill - Sydney-based slot design specialist Lightning Box Games has signed an agreement to supply its content to William Hill’s licensed betting offices in the UK.

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