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Michigan State Lottery online operations have delivered some impressive results
Wednesday May 27,2015 : MICHIGAN STATE LOTTERY SUCCESS SHOWCASES ONLINE POTENTIAL
Just ten months out of the gate, Michigan State Lottery online operations have delivered some impressive results despite a lack of serious marketing effort, officials reported this week.
Jeff Holyfield, PR director for the lottery, modestly described the results as "promising", revealing that a loyalty program has since been rolled out, and there has been additional investment in advertising the online facilities.
Latest statistics show that 133,000 online player accounts have been opened, and that over 300,000 instant tickets are being sold on a daily basis for the online games, bringing in around $500,000 a day.
In addition, the online venture has created an additional 30 jobs in the state, and - importantly - the new channel does not appear to be cannibalising or competing with traditional sales channels.
“There is no indication that the online games are affecting sales at our 11,000 retailers,” Holyfield told the publication OPR. “In fact, we continue to see sales growing in all channels.”
He attributed this to the lottery's success in weaning Michigan residents away from unlicensed offshore internet gambling sites that have made no contribution to Michigan taxes.
Michigan lottery officials are now estimating around $480 million in revenues from online activity over the next eight years. At present iLottery operations deliver less than 10 percent of total Lottery sales in Michigan.
Eighteen games are offered, 17 of them instant scratch-off ticket offerings and the remaining one Keno.
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Kentucky Derby Odds: Justify still Favorite -
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MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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